return Home

Digital video is UK’s rising star

UK adults' average time spent watching digital video will near an hour per day in 2017, according to eMarketer.

Digital video usage is gaining ground in the UK. According to eMarketer’s first ever digital video viewing forecast, adults in the UK will spend an average of 53 minutes a day watching digital video this year, more than double what it was five years ago. By 2019 10.1 per cent of total media time, and almost 20 per cent of digital time will be spent with watching digital video daily.

The popularity of streaming services such as Netflix and BBC iPlayer have helped to drive up adoption over recent years. Mobile video watching, which includes smartphones and tablets, is also a huge driver for video uptake. This year UK consumers will spend more than 27 minutes watching digital video through a mobile device daily compared with nearly six minutes a day five years ago.

eMarketer Video UK 1 - 20 Apr ()

In a further sign of digital video’s strength, it is the one desktop/laptop element that will grow rather than shrink through most of eMarketer’s forecast period. Daily time spent with desktops/laptops began to recede in 2015 and last year time spent with mobile devices overtook traditional computers for the first time. Viewing digital videos through a desktop however will grow this year by two per cent to reach more than 25 minutes per day.

“UK adults’ love affair with the small screen has translated into the digital realm,” said eMarketer’s senior analyst Bill Fisher. “Whether they’re consuming digital video content via their smartphones, laptops or smart TVs, the average time spent with video content continues to rise. Small declines in time spent with traditional broadcast TV are being more than offset by growth in TV-like content on other platforms.”

As previously noted by eMarketer, consumers will continue to spend more time with their mobile devices, and the percentage of ad spending allocated to mobile will rise at an even faster rate. This year mobile’s share of advertising spend will account for almost two-fifths. By 2019, more than half of advertising budgets will go to mobile. 

eMarketer video Uk 2 - 20 Apr ()

Overall UK adults will squeeze an average of 9 hours, 25 minutes per day of media usage into their waking hours this year according to eMarketer’s time spent with media forecast—an hour and 16 minutes more than five years ago.

More like this

eMarketer releases latest UK social media usage forecast

eMarketer: India mobile ad spending will grow by 85 per cent

US, China and Japan to drive recovery in luxury adspend

eMarketer: Time spent on mobile internet continues to grow in China

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site