A UK collaboration between Dennis, Immediate, Bauer and Haymarket has picked up the top award at the 2018 FIPP Insight Awards presented at FIPP Insider London on 12 December 2018. Gold award winners included Sanoma Media Netherlands, MPA - the US Association of Magazine Media and Magnetic, UK.
The 9th FIPP Insight Award winners were presented by Esther Braspenning, chairwoman of the FIPP Insight Committee and content manager of WeMedia in Belgium. The awards, sponsored by UPM, enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.
The award winners were:
INSIGHT AWARD OVERALL WINNER
The jury was impressed that they used innovative techniques which delivered good results, which were in turn used by the industry. It was an exellent piece of work, particularly as it was driven by collaboration across four major companies.
BEST INSIGHT PROJECT B2B
The judges said this was a great campaign and the reception in the market was very good. It focused on magazines' core strength. The judges really liked the strong integration with the agency world to shape the research. It tackled a complicated subject matter using a combination of techniques to get to a strong story for magazines.
This was an interesting neuroscientific research piece according to the judges, which provided new insights on how trust in media affects advertising in media, an area that hasn't been researched a lot.
The judges found the subject of influencers very relevant.
Another important piece of research by Magnetic, with a good, innovative approach that is highly transferable, said the judges.
According to the judges this was an extensive piece of research into this important subject. It provided a view on brand safety and trust from the advertiser/agency and the consumer.
COMMERCIAL OUTCOME AWARD
The judges said this campaign really showed a positive impact on sales.
SILVER – Ready to Shop, Associated Media Publishing, South Africa
The judges noted this campaign's very practical and useful incorporation of technology using QR codes. It's interesting for advertisers on one hand and makes direct shopping for consumers very simple.
The judges were impressed that MPA mobilised all its members to place all these campaigns in their titles, which in itself was a great achievement. The campaign was also very relevant for other associations.
MULTI-PLATFORM INSIGHT AWARD
The judges said this was a very interesting, very innovative piece of work. It works both for the editorial teams to base their work on as well as working to sell the magazines.
The MPA Social Media Engagement Factor was commended by the judges for its relevance and its transferability. At least one other association has already replicated it.
The judges recognised the work of Associated Media Publishing in the Diversity Award category for its #SayYesToLove campaign. As part of the special issue of Cosmopolitan South Africa it featured a trans-gender model on its cover and focussed on a social media campaign to raise awareness.
Further information from Helen Bland at FIPP.
More like this
Two recent surveys on how consumers respond to brands’ advertising in close proximity to extreme or dangerous content highlight the financial risk to those who ignore brand safety guidelines when it comes to advertising. It also discovered that consumers define brand safety more broadly than expected, including issues such as ad-related piracy, malware and even fake news.9th Sep 2019 Insight News
View and download the speaker presentations from the FIPP Insider events in South Africa, 21 and 22 August 2019.5th Sep 2019 Insight News
The deadline for the FIPP Insight Awards has been extended to end of day, Friday 6 September, to allow for the summer holiday catch-up.2nd Sep 2019 Insight News
Having launched both Wallpaper* and Monocle, Tyler Brûlé is widely considered one of the most influential media innovators of his generation. Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components.9th Sep 2019 Features
History tends to suggest that once the plug has been pulled on a print magazine brand, no matter how iconic its, it is the end of the road, or if they are lucky an afterlife as a digital or web version. Charlotte Ricca outlines the unlikely revival of The Face, and asks whether we might see other magazine brands return.9th Sep 2019 Features
Meredith’s Liz Vaccariello, editor-in-chief of Parents Magazine at Meredith Corporation in the US, explains how her team uses innovation to better engage with audiences through print products – and how a ‘digital mindset’ is improving the print magazine.16th Sep 2019 Features
In an increasingly tech-driven industry, the decision of whether to buy or build systems and platforms is complex. Christoph Schmitz, interim CTO at Norway’s Aller Media and who will speak on the tech landscape at the forthcoming FIPP World Media Congress, explains some of the complexities and challenges publishers face.16th Sep 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next