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[Chart] Google, Facebook and the topic of your content

Publishing lifestyle content? Then the likelihood is that more people will find your content via Facebook than Google search. But if you publish tech content, Google search may well be the best driver of engagement with your content. This is according to data and analytics firm

According to their latest report, the topic of an article can have significant impact on how or where audiences find it. "For example, articles about sports attract most of their external referrals from people searching Google, while lifestyle pieces are more likely to be discovered on Facebook,” the company says about findings in its latest Authority Report. chart ()

Download the full report here.

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