Quantcast
return Home

[Chart] Google, Facebook and the topic of your content

Publishing lifestyle content? Then the likelihood is that more people will find your content via Facebook than Google search. But if you publish tech content, Google search may well be the best driver of engagement with your content. This is according to data and analytics firm Parse.ly.

According to their latest report, the topic of an article can have significant impact on how or where audiences find it. "For example, articles about sports attract most of their external referrals from people searching Google, while lifestyle pieces are more likely to be discovered on Facebook,” the company says about findings in its latest Authority Report.

Parse.ly chart ()

Download the full report here.

More like this

Chart of the week: Google is top dog in digital advertising

[Video] Google: native advertising is the future of advertising

How to create native Facebook content that drives business results

Google and Facebook now control 20 per cent of global adspend

Chart of the week: Facebook and Tencent are top of the social media league

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site