return Home

Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

FIPP Insight Awards 2018 (FIPP)

FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

The FIPP UPM Insight Awards celebrate the most effective insight projects from across our industry. Open to any project that delivered results in 2017 or 2018, these Awards enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.

Download the entry form and criteria here (deadline Monday 5 November).

Winners are to be announced at the FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards taking place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Need inspiration for your entry? Check out last year’s winners which included:

From its research across three sectors – fashion, beauty and motoring – Magnetic discovered that magazine brands were not only engaging consumers but also managing to achieve reach – something that magazines are often accused of not doing. We believe this success in the influencer marketing space is because of the deep and rich engagement that magazine brands have with their readers and consumers on- and offline.

The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.

Time Inc. UK commissioned Crowd DNA to conduct a research study on exploring passions, the role magazine media plays within them and the influence/effectiveness of passionate audience. Using a mixture of highly in-depth qualitative and quantitative, with supplementary analysis from a respected anthropologist, Time Inc and Crowd DNA carried out a 10-day in-depth online community study comprising highly passionate people, supplemented by a quantitative survey to more than 3,000 additional passionate people, allowed them to understand some key areas in order to define a passion and study the evolution of a passion.

Live The Passion showed that the importance of a passion cannot be overstated – it’s an integral part of the audience that was spoken to. It provides people with many of the facets required for a happy life. Purpose, joy, comfort are just three of the dozens that could be listed. People trust magazine media with one of the most important things in their life (a close second behind children). And advertising in magazine media has a massive spectrum of opportunity. Finding the right relevance is key to success.

Silver Award Winners included:

The Economist Group - Thought Leadership Disrupted: New rules for the content age
NEWBASE - The Format Effect Series
Time Inc. UK - Developing the Native Story 
Time Inc. UK - TRESemmé Beauty Full Volume

The 2018 Awards include categories for B2B and B2C projects, to be awarded at the FIPP Insight Awards evening in London on Wednesday 12 December. The highlight of the evening will be the awarding of the coveted “Insight Team of the Year” Award, given to the team that has made the greatest demonstrable difference to their business or the industry as a whole.

The judges, comprising the experienced professionals that make up the FIPP Insight Committee, will be looking for evidence of success in these categories (the full entry and eligibility criteria can be found at the end of the entry form):

  • Insight Team of the Year
  • Best Insight Project B2C
  • Best Insight Project B2B
  • Launch / Re-Launch Insight
  • Multi-Platform Insight
  • Diversity Insight
  • Consumer Acquisition or Retention
  • Advertiser Acquisition or Retention
  • Commercial Outcome Award

The FIPP Insight Awards are presented in partnership with UPM, The Biofore Company.

Shortlisted insight projects and campaigns will receive global recognition across FIPP marketing channels including and the weekly FIPP World newsletter (you can subscribe – free – here).

Judging the Awards will be the members of the FIPP Insight Committee and a representative from the sponsor, UPM. Companies represented on the Insight Committee include: We Media, Belgium; ABC News, USA; ACPM Alliance pour les Chiffres de la Presse et des Médias, France; Asociación de Revistas de Información (ARI), Spain; Bauer Media Group, Germany; Finnish Periodical Publishers' Association (FPPA), Finland; Magazine Media Association (MMA), The Netherlands; Magnetic Media, UK; Media24 Magazines, South Africa; Meredith Corporation, USA; MPA - The Association of Magazine Media, USA;  NewsLifeMedia, Australia; Reader's Digest Association Canada (ULC), Canada; TI Media, UK; VDZ - Verband Deutscher Zeitschriftenverleger e.V., Germany; and WAN-IFRA, France / Germany. 

The awards are completely free to enter.

To enter, download and complete the entry form and return with supporting materials to Helen Bland. For an editable Word document, go to Resources and select the Word version of the FIPP Insight Awards entry form. 

Deadline for entries: Monday 5 November 2018

Presentation of FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards take place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Entries and enquiries should be submitted to: Helen Bland, FIPP Head of Insight

More like this

FIPP and UPM announce the 2017 Rising Stars winners

Do you have an award-winning insight campaign?

FIPP and UPM's Rising Stars in Media 2018 open for entries

  • How Italy’s most successful cooking website went multi-platform - all the way to print

    Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

    7th Jan 2019 Features
  • Magazine media M&As - what happened in 2018 in review

    In this industry, change is constant. Though, over the last number of years, we've seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying. 

    7th Jan 2019 Features
  • Behind Time magazine covers: a Q&A with DW Pine

    Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

    14th Jan 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    14th Jan 2019 Features
  • The Atlantic launches "Unthinkable": 50 Writers. 50 Essays. 50 moments that define the Trump presidency

    As we near the midpoint of the Trump presidency, The Atlantic has cataloged the 50 most norm-bending moments of the administration, analysed by 50 of The Atlantic’s writers and contributors. The digital report, “Unthinkable,” enumerates the incidents that would have been unimaginable under most any previous US president, Republican or Democratic.

    14th Jan 2019 Industry News
Go to Full Site