return Home

Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

FIPP Insight Awards 2018 (FIPP)

FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

The FIPP UPM Insight Awards celebrate the most effective insight projects from across our industry. Open to any project that delivered results in 2017 or 2018, these Awards enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.

Download the entry form and criteria here (deadline Monday 5 November).

Winners are to be announced at the FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards taking place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Need inspiration for your entry? Check out last year’s winners which included:

From its research across three sectors – fashion, beauty and motoring – Magnetic discovered that magazine brands were not only engaging consumers but also managing to achieve reach – something that magazines are often accused of not doing. We believe this success in the influencer marketing space is because of the deep and rich engagement that magazine brands have with their readers and consumers on- and offline.

The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.

Time Inc. UK commissioned Crowd DNA to conduct a research study on exploring passions, the role magazine media plays within them and the influence/effectiveness of passionate audience. Using a mixture of highly in-depth qualitative and quantitative, with supplementary analysis from a respected anthropologist, Time Inc and Crowd DNA carried out a 10-day in-depth online community study comprising highly passionate people, supplemented by a quantitative survey to more than 3,000 additional passionate people, allowed them to understand some key areas in order to define a passion and study the evolution of a passion.

Live The Passion showed that the importance of a passion cannot be overstated – it’s an integral part of the audience that was spoken to. It provides people with many of the facets required for a happy life. Purpose, joy, comfort are just three of the dozens that could be listed. People trust magazine media with one of the most important things in their life (a close second behind children). And advertising in magazine media has a massive spectrum of opportunity. Finding the right relevance is key to success.

Silver Award Winners included:

The Economist Group - Thought Leadership Disrupted: New rules for the content age
NEWBASE - The Format Effect Series
Time Inc. UK - Developing the Native Story 
Time Inc. UK - TRESemmé Beauty Full Volume

The 2018 Awards include categories for B2B and B2C projects, to be awarded at the FIPP Insight Awards evening in London on Wednesday 12 December. The highlight of the evening will be the awarding of the coveted “Insight Team of the Year” Award, given to the team that has made the greatest demonstrable difference to their business or the industry as a whole.

The judges, comprising the experienced professionals that make up the FIPP Insight Committee, will be looking for evidence of success in these categories (the full entry and eligibility criteria can be found at the end of the entry form):

  • Insight Team of the Year
  • Best Insight Project B2C
  • Best Insight Project B2B
  • Launch / Re-Launch Insight
  • Multi-Platform Insight
  • Diversity Insight
  • Consumer Acquisition or Retention
  • Advertiser Acquisition or Retention
  • Commercial Outcome Award

The FIPP Insight Awards are presented in partnership with UPM, The Biofore Company.

Shortlisted insight projects and campaigns will receive global recognition across FIPP marketing channels including and the weekly FIPP World newsletter (you can subscribe – free – here).

Judging the Awards will be the members of the FIPP Insight Committee and a representative from the sponsor, UPM. Companies represented on the Insight Committee include: We Media, Belgium; ABC News, USA; ACPM Alliance pour les Chiffres de la Presse et des Médias, France; Asociación de Revistas de Información (ARI), Spain; Bauer Media Group, Germany; Finnish Periodical Publishers' Association (FPPA), Finland; Magazine Media Association (MMA), The Netherlands; Magnetic Media, UK; Media24 Magazines, South Africa; Meredith Corporation, USA; MPA - The Association of Magazine Media, USA;  NewsLifeMedia, Australia; Reader's Digest Association Canada (ULC), Canada; TI Media, UK; VDZ - Verband Deutscher Zeitschriftenverleger e.V., Germany; and WAN-IFRA, France / Germany. 

The awards are completely free to enter.

To enter, download and complete the entry form and return with supporting materials to Helen Bland. For an editable Word document, go to Resources and select the Word version of the FIPP Insight Awards entry form. 

Deadline for entries: Monday 5 November 2018

Presentation of FIPP UPM Insight Awards along with the FIPP UPM Rising Stars Awards take place at FIPP Insider London on Wednesday 12 December 2018. All free to attend. Register here.

Entries and enquiries should be submitted to: Helen Bland, FIPP Head of Insight

More like this

FIPP and UPM announce the 2017 Rising Stars winners

Do you have an award-winning insight campaign?

FIPP and UPM's Rising Stars in Media 2018 open for entries

  • Print ‘thriving in wider publishing ecosystem’, finds UPM white paper

    Print continues to play a pivotal role in multi-platform, multi-channel strategies for publishers. This was one of the key takeaways from a presentation at FIPP Insider in Paris based on a UPM white paper on the future of media. 

    10th Oct 2019 Features
  • Low-friction models gaining traction to supplement magazine subscription strategies

    While magazine media has shifted to focus on reader revenue streams over the last 18 months or so, the landscape is still fraught with questions and uncertainties. No surprise then that subscriptions have been top of mind for media this year; the subject has been discussed at INMA's Subscription Summit, and snapshotted by FIPP's Global Digital Subscription Snapshot. 

    14th Oct 2019 Features
  • 10 startups solving key issues for media companies and magazine publishers

    The last few years have witnessed a renaissance in media focused startups. Powered by initiatives like Artificial Intelligence and blockchain, the new breed of companies have sought to answer some of the key issues that have dogged media and publishing companies for the past decade. How can they scale the amount of content they produce? How can they increase the number of people paying for it? And how best to harness social media to target new consumers and turn them into regular followers - and maybe even paying customers? Here, then, are ten new-ish companies that have all made great strides in their attempt to simplify the world of media.

    14th Oct 2019 Features
  • Chart of the week: Subscription is the main source of revenue for UK TV

    After surpassing advertising earnings nearly 15 years ago, subscriptions remain the top source of revenue for the television industry in the UK, according to Ofcom estimates. Growth in this arena remains strong and consistent, though online profit is accelerating at a breakneck pace.

    14th Oct 2019 Insight News
  • How to innovate

    In the fast-changing publishing world, every business is looking to innovate. But getting it wrong can cost money and leave you trailing behind the competition. In advance of a major session on innovation at the forthcoming FIPP World Media Congress, a selection of experts, including speakers Martha Stone Williams and Robin Govik, offer tips for harnessing innovation in your business.

    16th Oct 2019 Features
Go to Full Site