This week, visiting lecturer in digital journalism at City University Adam Tinworth takes us through the history of platform dependence. We look at the rise of the intermediary, the tragic loss of focus on building direct relationships, and even touch on Second Life.
In the news roundup, Chris and Peter discuss managing director of Times Newspapers Chris Duncan's declaration that "no more than ten" global English-language news brands will survive from subscriptions, and puzzle over whether journalists should be involved in the marketing material for their newspapers. It's a very sweary episode.
Help us improve Media Voices! Take this quick survey and let us know what to change.
FIPP have partnered with the team at Media Voices to bring you their podcast every week via our FIPP World newsletter. If you are not signed up to FIPP World yet, make sure you don’t miss any of Media Voices’ weekly interviews with industry leader and influencers. Sign up here.
More like this
According to Anda Gansca, CEO and co-founder of Knotch, there is a major problem in today's marketing ecosystem - and brands need to demand ownership of data.22nd Feb 2018 Insight News
Worldwide, people seem to be most receptive to legacy media advertising channels, such as magazines, outdoor, TV and newspapers.19th Feb 2018 Insight News
On this week's episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women's site The Pool. She talks about what digital success looks like, content partnerships and why she's launching a paid-for email newsletter.19th Feb 2018 Insight News
Data and creativity are not each other's opposites and more often than not, award-winning campaigns are those who make good use of data, says Clare Carr, VP of marketing at Parse.ly.16th Feb 2018 Insight News
In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.12th Feb 2018 Features
For magazine media, drones capture aerial images of remote, hard to reach, and otherwise inaccessible areas, conveying perspectives and offering insight in a way boots-on-the-ground journalism can't. They allow magazine media to give audiences a bird's eye view, showing scale, teaching and telling stories in new ways.14th Feb 2018 Features
With a misleading name, Google’s new ‘AMP Stories’ may at first glance be seen as nothing more than what we have already witnessed on Snapchat, Instagram and Facebook’s ‘stories’ format. But it’s not quite as straightforward as it seems and may level the playing field for smaller publishers, say industry experts.19th Feb 2018 Features
Last month, HarpersBazaar.com launched a mini-season of a new video series, “Little Black Book,” which featured celebrity host Miranda Kerr sharing her tips and secrets of wellbeing. The video series is a first for HarpersBazaar.com, giving the brand’s audience a curated, yet intimate experience with celebrities, and giving celebrities a chance to sit in the director’s chair.15th Feb 2018 Features
“There’s something about the print magazine that’s special. It’s got the front cover, which is a way to really make a statement. It has a back cover that advertisers love. It has the capacity to package things, because the Internet breaks everything up, so the capacity to keep things together is really valuable. And advertisers see that too.” - Nick Thompson, editor-in-chief, Wired19th Feb 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next