MPA – the association of magazine media in the US released the May 2018 Magazine Media 360° Brand Audience Report. Total audience remains strong, up +1.4 per cent versus May 2017 for the 117 magazine brands in the analysis, indicating powerful consumer demand.
MPA continues to see rapid growth of mobile (+17 per cent) and video (+24 per cent) as brands continue to attract new audiences to these platforms. In fact, mobile growth is the highest in the past year and a half. Regardless of where consumers access magazine brands’ content, they continue to desire information that is curated by trusted experts.
See the May 2018 Brand Audience Report here.
See the May 2018 Brand Audience Report infographics, which include the Top Ten list, here.
MPA is a member of FIPP.
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