This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry.
This report will give you first-hand insights on the latest trends in native advertising and what you should be doing to stay ahead of the curve.
Download now: Native Advertising Trends 2018 - the Magazine Industry
On average, native made up 31% of overall advertising revenue for magazine publishers in 2017 — up from 21% in 2016.
This has in turn lead to increased expectations among publishers for the 2018 results. 69% of magazine publishers expect that native will have driven more of their annual advertising revenue this year than last year, and they expect native to drive 46% of their total annual advertising revenue in three years. This is up from the 2017 three-year projection of 40%.
The research provides you with answers to:
The findings in this report are based on answers from 150 magazine executives from 41 countries across the globe.
For further information contact the Native Advertising Institute.
More like this
A UK collaboration between Dennis, Immediate, Bauer and Haymarket has picked up the top award at the 2018 FIPP Insight Awards presented at FIPP Insider London on 12 December 2018. Gold award winners included Sanoma Media Netherlands, MPA - the US Association of Magazine Media and Magnetic, UK.12th Dec 2018 Insight News
This week, Victoria Turk, senior editor at Wired UK talks about all the work they're doing on their brand extensions, from their flagship Wired Live event to the Wired World Special 2019 and their weekly podcast.3rd Dec 2018 Insight News
Despite the scandals Facebook has been entangled with over the past 12 months, the world’s largest social network remains a popular source of news for Americans, far ahead of any other social network.3rd Dec 2018 Insight News
The last decade has been a fascinating one for women's mainstream media. Established titles have undertaken the shift from print to digital and in some instances have pioneered new ways of engaging their audiences.10th Dec 2018 Features
Vogue’s third Fashion Festival in Paris was a showcase of how the title not only monetises from events but also boosts brand awareness.10th Dec 2018 Features
From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today.12th Dec 2018 Features
Following what judges described as the most competitive year since FIPP and UPM’s Rising Stars Awards started in 2015, the Rising Stars winners were announced last night at the FIPP Insider event in London. In addition, three companies were awarded for the high standard of their entries this year.13th Dec 2018 Rising Stars
The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.10th Dec 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next