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[Webinar video] PressReader on content consumption in a Covid-19 world

On Tuesday, the new FIPP Insider webinar series continued, with content distribution and technology company, PressReader, taking a look at current media consumption trends. The free-to-view webinar has now been published on YouTube and can be viewed in full directly below.

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Nikolay Malyarov, CEO, International and Chief Content Officer for PressReader was joined by Steve Chapman, VP of Content Partnerships, to look at key content consumption trends, including:  

- Usage trends in content consumption around the world: What is the average session length amongst readers on desktop? On mobile? And how have topic trends shifted since the onset of the global pandemic?

- The power of aggregation: this is sometimes considered a bad word in the publishing sphere, but delivering content around interest verticals make sense in several ways, especially via hard-to-reach verticals.

- Frequency & Technology: at a time when the frequency of content production may be scaled down, how can technology help address these changes, and ensure that publishers do not lose the relationship with readers due to a lack of frequent engagement?

Within the presentation, Malayrov and Chapman cited the example of Uniworld River Heritage Club, which has used the period of downturn in global travel to offer open access to content for members:  “It’s hard to grasp how much our world has changed over the past few  weeks,” says Ellen Bettridge, President & CEO for Uniworld River Cruises. “We find ourselves in challenging times as COVID-19 increasingly impacts our everyday lives. As a community of world travelers, I know that  the prospect of staying indoors, social distancing and pausing your travel  plans is especially frustrating.” 

“To help pass this time, I’m pleased to let you know that our partner, PressReader, is providing our River Heritage Club members complimentary and unlimited access to news and entertainment from around the world through their digital content platform for 90 days. This is the same  program you have access to onboard our ships and I’m so happy we’re able to extend this benefit to you while you are at home.” 

You can view the full webinar which contains further data and case studies here and download the slides here.

 

Next webinars

Thursday 30 April (9 am ET, 2 pm BST, 3 pm CET, 9 pm HKT)

"Intentional evolution" in a Covid and post-Covid world

Aauthor and innovation consultant Tom Triumph covers what he describes as the five fundamental pillars of every organisation. Using real-world stories from the likes of NASA (and some puzzles involving the audience) he explains how innovators can impact all aspects of their organisation.

Sign up here.

 

Thursday 7 May (9 am EST, 2 pm BST, 3 pm CET, 9 pm HKT)

Digital Subscriptions Report Q2 2020 Update with CeleraOne & Axel Springer

A deep-dive into our latest Global Digital Subscription Snapshot.The arrival of the Coronavirus has brought about a dramatic shift in media behaviour globally as people’s freedom of movement is severely restricted. The Q2 2020 update of the report features the latest data and trends on digital subscriptions numbers from across the world. In this webinar, James Hewes, President and CEO of FIPP, and his guests - York Walterscheid, MD of CeleraOne, and Tobias Henning, General Manager Premium BILDplus and WELTplus at Axel Springer will discuss findings in the latest report and also answer audience questions.

Sign up here.

 

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