Time Inc. UK’s InStyle to relaunch as a digital first brand
Led by Charlotte Moore, the InStyle UK team will work with InStyle’s US team to leverage the reach and access of the brand to accelerate growth in the UK. Time Inc. says this collaboration will enable InStyle to deliver a “24-hour content offering”.
“What we have achieved with InStyle over the last few years has been hugely rewarding and the team has, rightly, won numerous awards and nominations for their work across print and digital,” says editor Moore.
Above: Charlotte Moore
“But the fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for.”
Justine Southall, Time Inc. UK’s managing director, fashion and beauty, says: “This new focus for InStyle means we can propel it to a leading position in the UK digital fashion space. InStyle’s authority combined with this significantly boosted content offering will make it a compelling destination for consumers and a very attractive proposition for our advertising partners.”
Above: Justine Southall
Time Inc. says InStyle US has achieved “significant digital growth” in the last few years, increasing 96 per cent in 2015 alone, to reach 10.5m unique users (Comscore), with a total social footprint of 11 million. InStyle UK is targeting 200 per cent growth in 2017, across all digital platforms, as it leverages the strength of InStyle’s global brand to drive scale and engagement.
Time Inc. UK is a member of FIPP.
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