Interview with Troy Young, president, Hearst Magazines Digital Media
If ever there were a daunting position out there, it just might be the one Troy Young holds, reports Media Shepherd. Young is the president of Hearst Magazines Digital Media—and as such, he directs the digital strategy of one of the largest magazine publishing companies in the world. With digital strategy being what many see as the path to the future, one could say the very future of the company rests on his shoulders.
Of course Young isn’t operating alone, but he has a hefty responsibility and extremely significant role in shaping the company’s digital progress. He oversees the digital content, technology, operations, product and business development strategies for the magazine division’s 26 online brands—including Cosmopolitan, Elle, Elle Decor, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as several digital-only sites, such as Delish.com. In addition to being responsible for a bucketful of major brands, all of these brands’ together draw 60 million unique visitors and 640 million page views monthly, which makes Young’s imperative that much more grandiose.
Young’s background is a mixture of roles from various sides of the publishing arena. He was formerly president of digital publishing company Say Media—perhaps best known for its women’s lifestyle brand xoJane, now with six million monthly visitors, according to Say Media’s website—where he grew the company to US$100m in revenue, as his bio states.