Edelman Dabo MD: Middle East digitally savvy millennial audience ‘going through the roof’

FIPP MEA takes place on 10-11 February in Dubai – that’s less than one week from now.

Programme: click here or here [PDF] for more

Speakers click here for the full list

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In his interview, Jason says of the market in the Middle East: “There’s a tendency when looking at this region to focus on Dubai, but what’s really important to convey to international attendees is that, much like Europe or indeed the US, it’s not a homogeneous entity.”

And of changing consumer habits: “One consistent theme, which is also a global theme, of course, is the rise of the millennials and the way they consume content. What you’re seeing here is a very clear, very visible step change between the 50-year-old Emirati,” who still reads newspapers, “versus the 20-year-old who’s on WhatsApp, Snapchat, Facebook and Instagram. That audience has gone through the roof in this region.”

Read the full interview on FIPP.com and hear more from Jason at FIPP MEA on 10-11 February. See below for interviews with some of our other speakers, including the likes of Samir Husni (Mr. Magazine), Anas Abbar, Emma Farmer and more.

Register now to attend

If you want to book a delegation (five or more people) at a reduced rate, have questions or need more information, get in touch with FIPP’s Claire Jones and/or Natalie Butcher


FIPP MEA is organised and hosted by FIPP, the global media network. 

With more than 30 speakers, FIPP MEA will shine the spotlight on worldwide, regional and local media trends. Delegates will hear:

  • How media companies worldwide transforms and innovates,
  • About developments advertising, paid content, events and more
  • About best practice digital and multi-platform media developments
  • Thoughts on the future of media in the Middle East and African markets
  • Proven tips on how to build media portfolios through cross-border partnerships
  • And more…

In addition, there will be deep-dive masterclasses with experts presenting on events, cross-border business (licensing, syndication and partnerships), paid content and print in the digital age. 

Get the programme overview [PDF] here.


FIPP MEA’s speaker line-up will include speakers from Columbia, Egypt, France, India, Iran, Kenya, Saudi Arabia, South Africa, UAE, UK and USA to provide attendees with diverse international, regional and local perspectives. They include: 

  • Alexander Bregman, Strategic Partnerships Development Manager, Google, France
  • Alvaro Triana, Senior Consultant, Innovation Media Consulting, Columbia
  • Anas Abbar, CEO and Co-founder, 7AWI.com, UAE
  • Ashish Bagga, Group CEO, India Today Group, India
  • Behnam Karami, Managing Director, CARAT-ICA, Iran
  • Carola York, Managing Director, Jellyfish Connect, UK
  • Charles Stuart, Associate Director, PwC South Africa, South Africa
  • Duncan Edwards, President and CEO, Hearst Magazines International, USA
  • Emma Farmer, Festival Director, Dubai Lynx International Festival of Creativity, UAE
  • Ian Fairservice, Owner, Motivate Publishing, UAE
  • James Hewes, Publishing Director, GN Publishing, UAE
  • Jason Leavy, MD, Edelman Dabo, UAE
  • Julian Artopé, Director, Ringier Africa, Kenya
  • Justin Dewhirst, EMEA General Manager, Bloomberg Media, UK
  • Marcus Rich, CEO, Time Inc. UK, UK
  • Mohammad Alomar, MD, Saudi Specialised Publishing Company, and Editor-in-Chief of Robb Report Arabia, Saudi Arabia
  • Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader, Canada
  • Omar Khalifa, Managing Director, Omedia Publishing, Egypt
  • Peter Kreisky, Chairman, The Kreisky Consultancy, USA
  • Samir Husni, aka Mr. Magazine, Director of the Magazine Innovation Center, University of Mississippi, USA
  • Shashi Menon, Founder and CEO, Nervora, UAE
  • Sid Wahi, Director, ABN Publishing (incl. CNBC Africa & Forbes Africa), South Africa
  • Suzy Brokensha, Editor-in-Chief, Fairlady and Lose It, Media24, South Africa
  • Will Kataria, Associate Director Sales Middle East and Africa, cvent, UAE

And more…

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Speaker interviews:

To give you a further taste of what to expect at FIPP MEA in Dubai, read the Q&As with some of our FIPP MEA speakers conducted in recent months.

  • Charles Stuart, Associate Director, PwC Africa, who will share deep media and entertainment insights into three key markets: Kenya, Nigeria and South Africa. Read the interview with him here.
  • Samir Husni, aka Mr. Magazine, who will present a session with his top predictions for magazines in 2016, as well as a deep-dive workshop titled, “How to do print in a digital age. Read the interview with him here.
  • Will Kataria, Associate Director Sales in MEA, who will share insights in a deep-dive masterclass on how technology helps boost event businesses. Read the interview with him here.
  • Emma Farmer, Festival Director, Dubai Lynx International Festival of Creativity, who will explain how creativity moves business forward. Read her interview here.
  • James Hewes, Publishing Director of GN Publishing, who will explain their multi-platform development strategy. His interview is here.
  • Anas Abbar, CEO and Co-founder of 7AWI.com, who will explain how they won over 8 million+ pan-Arab consumers with digital. We spoke to him here.
  • Suzy Brokensha, Editor-in-Chief of Fairlady and Lose It at Media24, who will present a case study on spotting a trend and being nimble enough to launch a multi-platform brand within months. We spoke to her here.
  • Justin Leavy’s interview, also featured above

Book to attend FIPP MEA

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