Kalmbach Media acquires Saturn Lounge

Kalmbach Media, a content creator for brands including Astronomy, Discover, Trains, and Model Railroader, announced today that it has acquired the fast-growing digital marketing and creative services agency Saturn Lounge.

The award-winning agency, which is based in Waukesha, US, creates websites, email, social & digital media campaigns, national TV advertising, and marketing videos, as well as photographs and CGI imagery for visual storytelling for a broad range of well-known brands including GE Healthcare, Briggs & Stratton, The American Heart Association, American Orthodontics, Menards, and Werner among others.

“The acquisition of Saturn Lounge continues our goal of delivering exceptional experiences across all platforms to our audiences and customers,” says Dan Hickey, Kalmbach CEO. “In addition, it further diversifies our portfolio while expanding our ability to provide our marketing partners with innovative end-to-end solutions to reach and engage with their brand audiences.”

Hickey notes that recent research conducted by Kalmbach of their marketing partners reflected an increased demand for digital and video marketing services. “Marketers continue to shift their resources toward media companies that understand how to help them fully leverage their brand story with consumers and customers.”

As part of the acquisition, Saturn Lounge President Jim Kohlhardt will continue to oversee the company and become a Senior Vice President at Kalmbach reporting to Hickey. The company will continue to operate from its current offices in Waukesha as an independent division of Kalmbach. Terms of the deal were not disclosed. 

Kohlhardt says, “We are thrilled to join Kalmbach and believe that the addition of Saturn Lounge’s amazing team of creative visual and digital storytellers combined with Kalmbach’s expertise in content creation, e-commerce, and targeted audience marketing is exactly the kind of powerful solution that brands desire to reach and excite their customer’s passions.”


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