The apartment rental website – which sparked a social media storm earlier this year when its new logo was compared to genitalia – is launching the first edition of the magazine this week.
The 128-page magazine, called Pineapple, is a glossy coffee table production of the same ilk as i-D or Wonderland. The magazine promises to take a “new and inspiring look at travel through the lens of the Airbnb community”.
Each edition will look at three cities, with London, Seoul and San Francisco being featured first. “A couple of years ago we mapped out the user journey of the experience of Airbnb hosts, guests and travellers,” said Andrew Schapiro, head of brand creative at Airbnb.
“The realisation is the majority of experience [after booking online] is offline in people’s homes or neighbourhoods around the world. So it was a natural transition to tell stories in a printed format. We see the magazine living in people’s homes on their coffee table.”
Time Inc. launches Well Done, a new social brand directed at the millions of food lovers who consume and share videos about the latest food trends, news, how-to's and recipes via the social ecosystem.3rd Mar 2017 Launches
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
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