The apartment rental website – which sparked a social media storm earlier this year when its new logo was compared to genitalia – is launching the first edition of the magazine this week.
The 128-page magazine, called Pineapple, is a glossy coffee table production of the same ilk as i-D or Wonderland. The magazine promises to take a “new and inspiring look at travel through the lens of the Airbnb community”.
Each edition will look at three cities, with London, Seoul and San Francisco being featured first. “A couple of years ago we mapped out the user journey of the experience of Airbnb hosts, guests and travellers,” said Andrew Schapiro, head of brand creative at Airbnb.
“The realisation is the majority of experience [after booking online] is offline in people’s homes or neighbourhoods around the world. So it was a natural transition to tell stories in a printed format. We see the magazine living in people’s homes on their coffee table.”
Esquire has announced the launch of Self-Made, its inaugural one-day summit aimed at inspiring the next generation of entrepreneurs and those determined to advance in their careers, in partnership with Mercedes-Benz X-Class.8th Mar 2018 Launches
Condé Nast Britain has relaunched today the new-look Glamour site, aimed go be the ultimate online beauty destination for UK consumers and advertisers. With a mobile-first, social-first strategy recognising the way in which the Glamour reader is living their life today, the site will feature authentic, inclusive and aspirational beauty inspiration.1st Mar 2018 Launches
The magazine's print and digital debut will mark Condé Nast International's second Vogue rollout in Eastern Europe this year. Via Business of Fashion28th Feb 2018 Launches
People is expanding its lifestyle coverage with the launch of People Health, a new vertical that will give the brand's audience expanded access to health-related celebrity, service, and human interest stories across all platforms. The new vertical launches in the March 5 issue, on newsstands February 23, and is already available online at People.com/Health.22nd Feb 2018 Launches
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
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