Simply You, on sale on 3 May, will feature a mix of inspirational and engaging real-life stories, practical advice, cost-saving tips, health advice and high-street buys.
Initially, Simply You will be published monthly from May as part of a three-month trial to establish the title in the marketplace.
Created by launch editor Sophie Hearsey, Claire McAteer and the team behind Take a Break and That’s Life magazines, Simply You carries the strap line ‘Real women, real results’ and encourages readers to explore how to be the best version of themselves.
Commenting on the launch, Liz Watkinson, managing director of Bauer Media’s TV Listings and Real Life portfolio said: “The idea of a magazine using real-life stories to help, support, encourage women to fulfil their goals was seen as differentiating, relevant and appealing to the readers we spoke to. Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves.”
Priced at £1.90 (US$2.60), the 76-page magazine will target a mass market audience of 40+ women and will be displayed in newsagents and supermarkets, alongside other titles in the Real Life and Classic market.
The launch will be supported with an in-house advertising campaign across the Bauer Media portfolio alongside targeted radio advertising on Bauer Media’s Bauer City Network (BCN) stations.
Bauer Media is a member of FIPP.
More like this
GQ Middle East’s debut issue hits newsstands on 4 October, marking the 21st global edition of the brand. The October issue launches together with its bilingual online platform gqmiddleeast.com, and will offer a fresh and dynamic take on fashion, style and features that GQ is famed for in a new region, The Arabian Gulf. GQ Middle East will be published by Condé Nast International, under licence agreement with ITP Media Group.3rd Oct 2018 Launches
The team behind Bauer’s weekly TV listing title TV Choice magazine are to launch a brand new magazine dedicated to the 80s.10th Sep 2018 Launches
Spin the globe of this wonderful planet we live on and at any point of stop – almost surely you’ll find a new magazine’s homeland. From China to Latvia, Lebanon to the US, new titles are being born and welcomed onto newsstands. Each and every one is a beautiful edition to the world of print and offers another voice into the magazine conversation. The following titles are ones that I discovered being published in English. I hope you enjoy their beautiful covers!6th Sep 2018 Launches
Science+Nature is a brand new monthly magazine from the team behind The Week Junior, and it goes on sale from 1st September 2018.31st Aug 2018 Launches
The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.15th Oct 2018 Features
View and download the speaker presentations from the FIPP Asia international conference, 14-15 September, Wuhan, China.10th Oct 2018 Insight News
Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.8th Oct 2018 Features
Pop-Up Magazine is a magazine unlike any other. Launched nine years ago in San Francisco, each issue is performed in front of a live audience with writers, filmmakers, photographers, radio producers, and since 2014, has been on tour across the United States.15th Oct 2018 Features
Magzter has now crossed 50 million downloads. This milestone has become possible due to the digital platform's consistent efforts in introducing innovative new features every month to attract new users across the globe.15th Oct 2018 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next