Business Insider will launch an offer in February 2018 in South Africa in cooperation with Media24. The South African edition will be the 15th international edition and the second in Africa.
In January 2017, an edition for Nigeria, Kenya and Ghana was launched. The first international version started 2013 in Australia.
Business Insider enters with South Africa one of the most important business markets in Africa. The country has a growing, well-educated, tech-savvy middle class which has a strong interest in reliable, entertaining and understandable business information.
Henry Blodget, CEO of Business Insider Inc., said “We continue our success story and drive forward the worldwide establishment of our brand with the launch of Business Insider in February 2018 in South Africa. With Media24 we found a partner who has the necessary knowledge and the perfect network to realise our ambitious objectives in South Africa. Together we will bring Business Insider’s groundbreaking style of business news coverage to South Africa.”
Business Insider reaches more than 120 million unique visitors per month across all platforms with a total of 15 issues in 20 countries. The company pioneered a digital-native approach to business news that is social and mobile at its core and which is aimed at the next generation of business leaders. Following the acquisition of a minority share in January 2015, Axel Springer is the majority shareholder of Business Insider since October 2015.
More like this
Time Inc. announced the sale of Sunset to Regent, a Los Angeles–based private equity firm led by investor Michael Reinstein.1st Dec 2017 Launches
The Chinese Media Group of Singapore Press Holdings will undergo a major restructuring exercise to merge its editorial resources from Lianhe Zaobao, Lianhe Wanbao and CMG Digital to form NewsHub.29th Nov 2017 Launches
Ringier China, the Chinese subsidiary of the Swiss digital media company Ringier, has sold its Chinese publishing portfolio to Ocean Strategies Advertising. The sales and purchase agreement has been signed on November 23rd, 2017. In the future, Ringier will focus on Myanmar and Vietnam where it is planned to further expand and invest into its portfolio.29th Nov 2017 Launches
It has been a key tech buzzword for several years now, but many people are still confused about Blockchain and what exactly it is. In spite of this Blockchain is also beginning to impact on the media, with some companies starting to experiment with the technology to run advertising, micro payments and verification systems.4th Dec 2017 Features
Philipp Schmidt is the chief transformation officer for Prisma Media in France. Here, he talks us through some of the key challenges associated with updating traditional media brands, and now that the industry migration from print to digital has largely been made, looks at the next set of digital changes facing media.4th Dec 2017 Features
“I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.” - Joanna Coles8th Dec 2017 Features
While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.7th Dec 2017 Features
Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 per cent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018.4th Dec 2017 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next