Business Insider will launch an offer in February 2018 in South Africa in cooperation with Media24. The South African edition will be the 15th international edition and the second in Africa.
In January 2017, an edition for Nigeria, Kenya and Ghana was launched. The first international version started 2013 in Australia.
Business Insider enters with South Africa one of the most important business markets in Africa. The country has a growing, well-educated, tech-savvy middle class which has a strong interest in reliable, entertaining and understandable business information.
Henry Blodget, CEO of Business Insider Inc., said “We continue our success story and drive forward the worldwide establishment of our brand with the launch of Business Insider in February 2018 in South Africa. With Media24 we found a partner who has the necessary knowledge and the perfect network to realise our ambitious objectives in South Africa. Together we will bring Business Insider’s groundbreaking style of business news coverage to South Africa.”
Business Insider reaches more than 120 million unique visitors per month across all platforms with a total of 15 issues in 20 countries. The company pioneered a digital-native approach to business news that is social and mobile at its core and which is aimed at the next generation of business leaders. Following the acquisition of a minority share in January 2015, Axel Springer is the majority shareholder of Business Insider since October 2015.
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