Vogue Business, Condé Nast International’s first centrally-developed title, aims to be a new voice for the luxury, fashion and beauty industries.
Drawing on knowledge and Vogue's access of 29 markets around the globe, the new digital publication will be informed from the people on the ground who know best, and more importantly, know first.
Vogue Business is its own separate entity from the other publications under Condé Nast International, as well as having its own distinctive voice. Headed by chief-editor Lauren Indvik, the central team will be based in Condé Nast International’s London headquarters.
“In a consolidating media landscape, the launch of a new global title is a rare thing,” says Wolfgang Blau, president of Condé Nast International.
"No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution.”
With a global perspective, the team will examine every market around the world, from China to the United States. The title will cover the critical crossover between fashion and technology, the driving force of change in the industry at the moment, as well as analysis of trends and the implications of global market dynamics, from climate change to geopolitics.
As well as its content, a striking graphic identity is another core part of the Vogue Business brand (not to mention the Vogue Business electric blue hue). Rooted in facts and data, Vogue Business aims to deliver industry professionals insights in visually-led formats.
“We take a new global, visual and data-driven approach to journalism," says Lauren Indvik, chief-editor of Vogue Business. "Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers.”
Vogue Business marks a new way of launching titles for Condé Nast International. The title took eight months to test and develop by a specialist team separate from the rest of the business. After extensive research into the business-to-business space, the team identified a gap in the market. After many rounds of iterations, the team experimented with beta test pools of consumers across 29 markets.
The result of these tests formed the beating heart of Vogue Business – its newsletter. In today’s media landscape, most publications launch with a central focus on its website. Vogue Business instead opted to launch with a newsletter, prioritising high engagement levels over audience reach.
"Our development methodology has ensured we understand our audience intimately, thanks to in-depth user research and constant reader feedback," says Ciara Byrne, director of business development at Condé Nast International. "Vogue Business is what our audience wants and needs."
Visit voguebusiness.com to subscribe.
Condé Nast International is a member of FIPP.
More like this
March marks the debut of a new title in publishing company Editorial Perfil's portfolio. In partnership with Marie Claire International, they launched Marie Claire Argentina with its debut issue hitting the streets February 28.18th Mar 2019 Launches
Q Presents…The Making Of is a weekly podcast from the makers of Q Magazine focused upon the life and times of a celebrated recording artist.11th Mar 2019 Launches
The launch of a brand-new space dedicated to all-things-magazine has moved a step closer after the launch of the International Magazine Centre’s website.4th Mar 2019 Launches
American model Gigi Hadid and Chinese model Fei Fei Sun pose together on Vogue Hong Kong’s first cover, which hits newsstands on Sunday 3rd March.4th Mar 2019 Launches
A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered their approach from building paywalls to creating "dynamic pay gates".14th Mar 2019 Features
An initiative by the BBC to improve and sponsor local news reporting has led to improved standards of local news journalism. While this was largely to be expected, the byproduct has been even more exciting: giving the organisation the ability to spot national trends.11th Mar 2019 Features
After years of shifts, downsizing, and mergers, some magazine media around the world are feeling the pinch. We're all dealing with strained and sometimes non-existent resources, stretched for time, and tasked these days with doing more with less.18th Mar 2019 Features
Meredith Corporation has announced that Catherine Levene has been promoted to president and chief digital officer for Meredith's National Media Group, effective April 1, 2019. Levene will succeed Stan Pavlovksy, who is leaving Meredith for another career opportunity at the end of this month.11th Mar 2019 Industry News
Pure-play ad spending in the UK is estimated to have grown by 1,174 per cent in a little over a decade. Between 2005 and 2019, Group M, IAB, PwC, and the Advertising Association report that digital forms of advertising, particularly pure-play, will continue to be one of the main drivers of growth in ad spending.11th Mar 2019 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next