GQ Middle East’s debut issue hits newsstands on 4 October, marking the 21st global edition of the brand. The October issue launches together with its bilingual online platform gqmiddleeast.com, and will offer a fresh and dynamic take on fashion, style and features that GQ is famed for in a new region, The Arabian Gulf. GQ Middle East will be published by Condé Nast International, under licence agreement with ITP Media Group.
Abu Dhabi-born, Adam Baidawi will oversee the editorial direction of GQ Middle East as the youngest editor-in-chief of the brand. Baidawi commented, “Our vision for this GQ is to bring the world to the Middle East and the Middle East to the world. We’re exploring this region with fresh eyes to both inspire and reflect our reader: the modern, accomplished man.”
The dual-cover launch edition features Emmy- Award winning Egyptian-American actor Rami Malek, recognised for his role on Mr. Robot. The launch issue is full of original editorial content, including a previously unseen photo essay from 1960s Afghanistan, a fashion shoot with Saudi film producer Mohammed Al Turki, essays from across the Arab world, a guest fashion column from Tan France, and an expansive interview with award-winning Lebanese director Nadine Labaki.
Baidawi continued, “The multimedia content created for GQ Middle East reflects the region itself: smart, stylish, challenging, familiar and always, always evolving.”
The launch will be accompanied by a 12-week series of experiential events covering the key pillars of the brand – style, watches, sports, culture and fine dining. As part of the celebrations, GQ Middle East will host a launch event on 17 October as well as an exclusive dinner at a secret location on a private island off the coast of Dubai.
Karina Dobrotvorskaya, executive director editorial development at Condé Nast International remarked, “Condé Nast International is thrilled about the launch of a new GQ. As one of our leading brands, GQ helps define the role of a modern man in a fast-changing world. The Middle East is an incredibly dynamic and vibrant region, full of passion, curiosity and an appetite for fashion and luxury, but also full of different lifestyle standards. GQ Middle East will combine international fashion and publishing expertise with the local tastes and aspirations.”
GQ Middle East is the twenty-first edition of the multimedia brand worldwide. The magazine will be available to purchase on newsstands on 4 October in Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman and Lebanon.
Condé Nast International is a member of FIPP.
More like this
The Economist announced that it is expanding coverage ahead of the US presidential election by launching a new 2020 newsletter and podcast called “Checks and Balance". Both the new podcast and newsletter will be accompanied by a comprehensive marketing campaign aimed at increasing readership and subscribers.21st Jan 2020 Launches
Condé Nast has announced the launch of Vogue Singapore, the brand's 27th edition. Vogue Singapore will launch in the autumn of this year with an English-language print issue, a website and presences on all relevant social platforms. It will be published under license agreement with Indochine Media.16th Jan 2020 Launches
Meredith Corporation unveiled the first issue of its new quarterly magazine, Reveal with globally recognised lifestyle tastemakers Drew and Jonathan Scott. The Winter 2020 issue is available online and on nationwide newsstands since Friday 10 January.13th Jan 2020 Launches
Condé Nast has announced the launch of Vogue Business in China. The edition launches on WeChat on 10 December, to help more than six million fashion professionals in the country understand China’s impact on the global market landscape.9th Dec 2019 Launches
Mbali Soga is the Editor of South Africa’s True Love magazine and Overall Winner of the 2019 FIPP-UPM Rising Star Awards. Here, she talks us through the publication’s evolution, and how True Love is building on solid print foundations to branch out into the digital and experiential worlds.10th Feb 2020 Features
FIPP has today launched a new media insights platform in partnership with Demand Exchange, an AI-driven content syndication system that brings together relevant reports from across the global media industry.10th Feb 2020 Insight News
From Wednesday (12 February) to Friday (14 February -- Valentine's Day!) you will get not only a discount of €1,000/ticket on Congress 2020 tickets, but also one night for free in a top hotel near the event venue.10th Feb 2020 FIPP News
Barry McIlheney, Chief Executive of the UK Professional Publishers Association (PPA), is to step down after ten years in the role. McIlheney will continue to work with the organisation in a part-time consultancy capacity, while pursuing other non-executive and writing work.10th Feb 2020 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next