The partnership, under a license agreement with Variety’s parent company, Penske Media Corporation, marks the brand’s second international edition, following the announcement of Variety China earlier this year.
Variety has partnered with Web Magazine Makers, led by Luciano Bernardini de Pace, president, and Pietro Peligra, CEO.
Launching on January 1, 2020, Variety Italy will publish Italian-language content across a wide range of platforms including digital, social, podcasts, custom, video, as well as execute exclusive events in Rome, Milan and Venice during the most important Italian film festivals. The international edition will feature original as well as syndicated Variety content most relevant to the Variety Italy audience.
“Variety’s exciting partnership with Web Magazine Makers continues our global expansion and offers our premium, world-class editorial and events to a new audience,” said Michelle Sobrino-Stearns, Variety’s Group Publisher and Chief Revenue Officer.
“We are proud and excited to launch Variety in Italy as it represents the most renowned and influential brand in the world of entertainment,” said Bernardini de Pace. “We look forward to offering premium editorial, video production and events in a way that will represent the changes and innovations this industry and its consumers are currently experiencing.”
Web Magazine Makers is currently the publisher of Rolling Stone in Italy, under a license agreement with Penske Media Corporation.
Penske Media Corporation is member of FIPP.
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