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Robb Report to launch Swedish edition in March 2018

Robb Report mag ()

Robb Report has announced the launch of Robb Report Sweden. The addition of Robb Report Swedens expands the brand to 18 international editions worldwide, and nine languages.

The first edition of Robb Report Sweden will hit newsstands March 2018. The magazine will be published in Swedish, distributed quarterly in 2018, and increasing in frequency to bi-monthly in 2019. An accompanying website at robbreport.se will launch in tandem with the print magazine. Karl-Henry Edström will be publishing director of the Swedish edition. 

Kevin LaBonge, vice president, global partnerships and licensing, Penske Media Corporation, said “Robb Report is a top title for luxury consumers and media partners for a reason: we are serving the tremendous interest in luxury content and experiences with style and substance. We are looking forward to working with Karl-Henry and his team to make Robb Report the go-to resource for luxury in Sweden, just as we have in 17 markets around the world.”

Since its inception over 40 years ago, Robb Report has extended its brand footprint to multiple international editions, RobbReport.com, and—for a very select group—the invitation-only membership body of RR1, which provides extraordinary access to once-in-a-lifetime experiences and thought-provoking interactions with luxury leaders.

Karl-Henry Edström added "We are pleased to introduce Robb Report to the region in 2018, and honored to leverage the expertise and history of the iconic US edition of Robb Report. With support from the brand’s executive leadership across department, as well as its roster of pre-existing international partners, we look forward to introducing an inspiring and influential product to the market, one that is assured to be like none other currently available in Sweden.”

At the start of 2017, Penske Media Corporation and Rockbridge Growth Equity announced the formation of a joint venture partnership in Robb Report. The luxury media brand introduced a 360-degree brand refresh with the launch of its signature Best of the Best edition.

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