return Home

Robb Report to launch Swedish edition in March 2018

Robb Report mag ()

Robb Report has announced the launch of Robb Report Sweden. The addition of Robb Report Swedens expands the brand to 18 international editions worldwide, and nine languages.

The first edition of Robb Report Sweden will hit newsstands March 2018. The magazine will be published in Swedish, distributed quarterly in 2018, and increasing in frequency to bi-monthly in 2019. An accompanying website at robbreport.se will launch in tandem with the print magazine. Karl-Henry Edström will be publishing director of the Swedish edition. 

Kevin LaBonge, vice president, global partnerships and licensing, Penske Media Corporation, said “Robb Report is a top title for luxury consumers and media partners for a reason: we are serving the tremendous interest in luxury content and experiences with style and substance. We are looking forward to working with Karl-Henry and his team to make Robb Report the go-to resource for luxury in Sweden, just as we have in 17 markets around the world.”

Since its inception over 40 years ago, Robb Report has extended its brand footprint to multiple international editions, RobbReport.com, and—for a very select group—the invitation-only membership body of RR1, which provides extraordinary access to once-in-a-lifetime experiences and thought-provoking interactions with luxury leaders.

Karl-Henry Edström added "We are pleased to introduce Robb Report to the region in 2018, and honored to leverage the expertise and history of the iconic US edition of Robb Report. With support from the brand’s executive leadership across department, as well as its roster of pre-existing international partners, we look forward to introducing an inspiring and influential product to the market, one that is assured to be like none other currently available in Sweden.”

At the start of 2017, Penske Media Corporation and Rockbridge Growth Equity announced the formation of a joint venture partnership in Robb Report. The luxury media brand introduced a 360-degree brand refresh with the launch of its signature Best of the Best edition.

More like this

Robb Report editor on UK launch

Robb Report celebrates 40th anniversary, eyes global expansion

How developing trends in luxury advertising impact thinking (and doing) at Robb Report

  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    16th Apr 2018 Features
  • How women's magazines innovate

    Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

    11th Apr 2018 Features
  • Muse: Robb Report's new brand targeting female readership

    Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

    16th Apr 2018 Features
  • Privacy, the EU and the future of publishers

    In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

    13th Apr 2018 Features
  • Summit Media closes last print titles to go digital only

    Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

    12th Apr 2018 Industry News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site