Time Inc. announced the sale of Sunset to Regent, a Los Angeles–based private equity firm led by investor Michael Reinstein.
Based in Oakland, California, Sunset is a modern American West lifestyle brand covering travel, food, wine, home and garden across its monthly print publication, digital and social platforms, books, events and experiences.
“As a native Californian, I am honoured to take the mantle as the fourth owner of this iconic and beloved institution.For almost 120 years Sunset has been the definitive, pioneering voice of the promise, hope, values and innovative spirit of the West,” said Michael Reinstein, chairman, Regent. “We are excited to partner with Sunset’s talented editor-in-chief Irene Edwards and her accomplished team to ensure that Sunset continues to thrive for generations to come.”
“We’re pleased to have found such a passionate buyer in Michael Reinstein and Regent. For 27 years, we’ve expanded Sunset’s influence and reach as the defining lifestyle brand of the modern American West serving an audience of 6.5 million across platforms. Now, under the new ownership team led by Michael Reinstein, Sunset will have the opportunity to reach new heights. We thank the Sunset team for their talented work, tireless commitment and passion,” said Rich Battista, president and CEO, Time Inc.
Sunset reaches an audience of more than 6.5 million across its digital, print and social platforms. Its flagship events include the annual Celebration Weekend, which debuted in 1998 and has drawn hundreds of thousands of attendees with celebrity chefs, garden tours, wine seminars and stand-alone experiences, such as the Sunset Smart Cottage; the Sunset Idea House programme, which will debut its Palm Springs Idea House at the Modernism Week design festival in February; Camp Sunset, a summer camp-inspired workshop series taught by Sunset editors that will launch to consumers in 2018; and the Sunset International Wine Competition.
Time Inc. is a member of FIPP.
More like this
Condé Nast today announced the forthcoming launch of Wired in South Korea with Yoon-Kyoung Kim appointed Editor-in-Chief. The sixth edition of the title launches digitally at the end of 2019 in partnership with Korean company Eclat Media Group.26th Sep 2019 Launches
Last month, Des Moines-based Meredith announced a collaboration with The New York Times, on a series of special interest magazines, the first of which hit newsstands July 26.5th Aug 2019 Launches
Meredith Corp's Special Interest Media Group and The New York Times Company are introducing a series of Times-branded special edition publications that will be available at Meredith's Magazine Store, Amazon and on retail newsstands nationwide beginning July 26.18th Jul 2019 Launches
Earlier in May, Instagram launched a series of digital-only Insta-zines that aimed to help students around exam season, with mental health support and advice. The magazine, called #GramFam, was created with The Mix, a crisis service for youth, and CALM, charity Campaign Against Living Miserably. Previous editions went live in September 2018, in time for the first few weeks of university.28th May 2019 Launches
A new FIPP Insight Report looking at events in magazine media and how to convert them into a revenue source. The report, authored by Sadie Hale, examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.7th Oct 2019 Insight News
Print continues to play a pivotal role in multi-platform, multi-channel strategies for publishers. This was one of the key takeaways from a presentation at FIPP Insider in Paris based on a UPM white paper on the future of media.10th Oct 2019 Features
Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in Instagram’s stronghold of the top four best formats.7th Oct 2019 Insight News
The River Group has announced that it is launching Maven Communications - a UK PR and communications agency. Maven is jointly owned by River and Lisa Taylor, of Well Hello success.4th Oct 2019 Industry News
John Cabell, Founder and CEO of media consultancy and brokerage Cue Ball, shares his view of the media landscape in advance of the FIPP World Media Congress (12-14 November in Las Vegas – sign up here) panel discussion on media ownership.7th Oct 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next