return Home

Time Inc. announces sale of Sunset brand to Regent

Time Inc. announced the sale of Sunset to Regent, a Los Angeles–based private equity firm led by investor Michael Reinstein. 

 

Sunset website ()

 

Based in Oakland, California, Sunset is a modern American West lifestyle brand covering travel, food, wine, home and garden across its monthly print publication, digital and social platforms, books, events and experiences. 

“As a native Californian, I am honoured to take the mantle as the fourth owner of this iconic and beloved institution.For almost 120 years Sunset has been the definitive, pioneering voice of the promise, hope, values and innovative spirit of the West,” said Michael Reinstein, chairman, Regent. “We are excited to partner with Sunset’s talented editor-in-chief Irene Edwards and her accomplished team to ensure that Sunset continues to thrive for generations to come.”

“We’re pleased to have found such a passionate buyer in Michael Reinstein and Regent. For 27 years, we’ve expanded Sunset’s influence and reach as the defining lifestyle brand of the modern American West serving an audience of 6.5 million across platforms. Now, under the new ownership team led by Michael Reinstein, Sunset will have the opportunity to reach new heights. We thank the Sunset team for their talented work, tireless commitment and passion,” said Rich Battista, president and CEO, Time Inc.

Sunset mags ()

Sunset reaches an audience of more than 6.5 million across its digital, print and social platforms. Its flagship events include the annual Celebration Weekend, which debuted in 1998 and has drawn hundreds of thousands of attendees with celebrity chefs, garden tours, wine seminars and stand-alone experiences, such as the Sunset Smart Cottage; the Sunset Idea House programme, which will debut its Palm Springs Idea House at the Modernism Week design festival in February; Camp Sunset, a summer camp-inspired workshop series taught by Sunset editors that will launch to consumers in 2018; and the Sunset International Wine Competition.

Time Inc. is a member of FIPP.

More like this

How brands can tap into passions – findings of award-winning Time Inc. UK’s study

Meredith Corporation to acquire Time Inc. to create premier media and marketing company

‘Betting on the future’ - what others say about Meredith’s prospective Time Inc. deal

Meredith’s purchase of Time Inc. ‘a truly transformative moment’ – Steve Lacy

  • The Economist launches US election newsletter and podcast Checks and Balance

    The Economist announced that it is expanding coverage ahead of the US presidential election by launching a new 2020 newsletter and podcast called “Checks and Balance". Both the new podcast and newsletter will be accompanied by a comprehensive marketing campaign aimed at increasing readership and subscribers.

    21st Jan 2020 Launches
  • Condé Nast to launch Vogue Singapore

    Condé Nast has announced the launch of Vogue Singapore, the brand's 27th edition. Vogue Singapore will launch in the autumn of this year with an English-language print issue, a website and presences on all relevant social platforms. It will be published under license agreement with Indochine Media. 

    16th Jan 2020 Launches
  • Meredith Corp unveils first issue of Reveal magazine in partnership with Drew and Jonathan Scott

    Meredith Corporation unveiled the first issue of its new quarterly magazine, Reveal with globally recognised lifestyle tastemakers Drew and Jonathan Scott. The Winter 2020 issue is available online and on nationwide newsstands since Friday 10 January.

    13th Jan 2020 Launches
  • Condé Nast Launches Vogue Business in China

    Condé Nast has announced the launch of Vogue Business in China. The edition launches on WeChat on 10 December, to help more than six million fashion professionals in the country understand China’s impact on the global market landscape. 

    9th Dec 2019 Launches
Go to Full Site