Time Inc. announced the sale of Sunset to Regent, a Los Angeles–based private equity firm led by investor Michael Reinstein.
Based in Oakland, California, Sunset is a modern American West lifestyle brand covering travel, food, wine, home and garden across its monthly print publication, digital and social platforms, books, events and experiences.
“As a native Californian, I am honoured to take the mantle as the fourth owner of this iconic and beloved institution.For almost 120 years Sunset has been the definitive, pioneering voice of the promise, hope, values and innovative spirit of the West,” said Michael Reinstein, chairman, Regent. “We are excited to partner with Sunset’s talented editor-in-chief Irene Edwards and her accomplished team to ensure that Sunset continues to thrive for generations to come.”
“We’re pleased to have found such a passionate buyer in Michael Reinstein and Regent. For 27 years, we’ve expanded Sunset’s influence and reach as the defining lifestyle brand of the modern American West serving an audience of 6.5 million across platforms. Now, under the new ownership team led by Michael Reinstein, Sunset will have the opportunity to reach new heights. We thank the Sunset team for their talented work, tireless commitment and passion,” said Rich Battista, president and CEO, Time Inc.
Sunset reaches an audience of more than 6.5 million across its digital, print and social platforms. Its flagship events include the annual Celebration Weekend, which debuted in 1998 and has drawn hundreds of thousands of attendees with celebrity chefs, garden tours, wine seminars and stand-alone experiences, such as the Sunset Smart Cottage; the Sunset Idea House programme, which will debut its Palm Springs Idea House at the Modernism Week design festival in February; Camp Sunset, a summer camp-inspired workshop series taught by Sunset editors that will launch to consumers in 2018; and the Sunset International Wine Competition.
Time Inc. is a member of FIPP.
More like this
Dennis has announced the launch of Cyclist Off-Road. This is the third print magazine to come out of the Dennis portfolio of cycling magazines, with Cyclist and BikesEtc coming beforehand.3rd Apr 2019 Launches
March marks the debut of a new title in publishing company Editorial Perfil's portfolio. In partnership with Marie Claire International, they launched Marie Claire Argentina with its debut issue hitting the streets February 28.18th Mar 2019 Launches
Q Presents…The Making Of is a weekly podcast from the makers of Q Magazine focused upon the life and times of a celebrated recording artist.11th Mar 2019 Launches
The launch of a brand-new space dedicated to all-things-magazine has moved a step closer after the launch of the International Magazine Centre’s website.4th Mar 2019 Launches
New digital printing technology developed by Canon in Europe can now enable publishers to use data to produce the same personalised functionality to printed products that we have become used to in online publishing. Now it is possible to marry the emotional impact of print with variable data at industrial speeds.15th Apr 2019 Features
Here, PressReader’s chief content officer, Nikolay Malyarov, talks to us about the media dating game: how publishers can attract more readers by placing an audience-centric focus at the heart of their distribution strategy.15th Apr 2019 Features
Statista’s Digital Market Outlook estimates that the UK ePublishing market was worth USD$1.3 billion in 2018, with that expected to grow to $1.6 billion by 2023.15th Apr 2019 Insight News
Associated Media Publishing has relooked at House and Leisure's brand aesthetic to bring its audience the Here and Now in a renewed and refreshed format.15th Apr 2019 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next