TopGear is a world-famous TV show about the passion for cars. The TV program is also available as a print magazine, as well as on tablets and smartphones. TopGear has launched a new app for Apple iOS devices using the most advanced digital publishing technology – the new Adobe Digital Publishing Solution and WoodWing´s cloud-based HTML 5 authoring tool Inception. The new tooling enables the combination of a pixel-perfect monthly digital magazine created in InDesign and dynamically updated news content in HTML. The stunning app was created by The App Lab, one of WoodWing´s partners, in cooperation with WoodWing Digital Services.
The British Broadcasting Corporation (BBC) launched the popular television series about cars and other motor vehicles in 1977. Known for its humorous style, the series broadcasts exciting news about cars, along with road tests of cars from around the world and features “The Stig,” an anonymous test driver played by numerous famous racing drivers over the years. TopGear, which is the most widely watched “factual” television show in the world, has offshoots in the United States, Australia, Russia and Korea.
The App Lab, a London-based digital strategy and product development consultancy focused on tablet and mobile publishing, produced the TopGear app. Featuring articles by the best automotive writers in the business, illustrated with high-resolution videos and images, the app puts readers firmly behind the wheel of the most exciting cars money can buy. In addition, it includes reader interaction, bonus content and much more.
Launched new app using new Adobe DPS 2015 and WoodWing Inception
Working with TopGear, The App Lab evolved the design and structure of the app based on the latest digital publishing technologies. “The Adobe Digital Publishing Solution and WoodWing Inception were the catalysts for the evolution of TopGear,” says Craig Llewelyn-Williams, managing director for The App Lab. “We now have a much higher degree of flexibility and can significantly increase production efficiency of dynamic content, as well as the timeliness and reach of the contents of the app. Key features for this great step forward included the article-based approach along with the ability to create complete editions as collections of articles.”
The team runs a dual workflow. The pixel-perfect content of the monthly magazine is created with InDesign, while the dynamically updated content employs WoodWing Inception. “We had concerns about introducing an additional workflow but the efficiency and ease-of-use of Inception makes this feasible,“ Llewelyn-Williams explains. Inception is currently used exclusively for the news section, but the team is already considering using the HTML5 authoring tool to create articles for other sections, too.
“The introduction of the HTML5 workflow gives us the opportunity to increase the customer engagement by allowing us to publish more frequently,” adds Simon Carrington, Publishing Director at TopGear.
Close cooperation with WoodWing Digital Services
The App Lab worked closely with the TopGear editorial and creative teams to develop the app’s user experience. Based on these designs, WoodWing Digital Services then developed the technically robust HTML5 templates for use in Inception. “The cooperation with WoodWing Digital Services was crucial in order to meet the tight deadline,” Llewelyn-Williams adds. “We were able to focus on our core competencies and have been relieved of the purely technical workload.”
“With our comprehensive portfolio of consultancy and production services, we help brands and media reduce time to market, increase flexibility, gain control over resource costs and adopt the latest technologies at a very early stage,” says John Fong, managing director of WoodWing Digital Services. “The cooperation with The App Lab is a shining example of how we can help our customers get things done.”
Qantas and The National Theatre also create apps with Inception
“Inception is a one-stop solution to creating beautiful, responsive content for all digital channels in a highly efficient way,” says Jeroen Sonnemans, managing director of WoodWing Europe. “The great interest in the application that we introduced at the end of June shows that publishers and brands have been waiting a long time for such a solution. And real productions, including the apps of TopGear, Qantas and The National Theatre, demonstrate that the benefits of Inception are not a hollow promise.”
More like this
Vogue Business today announced the launch of The Tech Edit podcast, a weekly podcast series which will explore how technologies and innovations are shaping the future of fashion, luxury and retail. The Tech Edit is hosted by Vogue Business’ Innovation Editor, Maghan McDowell, who is based in the San Francisco Bay Area.19th May 2020 Launches
Future has announced the launch of Metal Hammer Japan on 23 March. The heavy metal music brand will now be available for the first time in the Japanese Language.9th Mar 2020 Launches
The River Group has announced the launch of its new podcast, Content Talks. The podcast will launch with an eight-episode series covering the world of content.4th Mar 2020 Launches
Dennis has announced the launch of a third magazine in its cycling portfolio – Cycling Electric. On sale in the UK from 29 April 2020.2nd Mar 2020 Launches
With countries around the world beginning to ease restrictions, the thoughts of many in the magazine media industry are turning to when and how, and if they will return to the office.2nd Jun 2020 Features
British Vogue has dedicated its July issue to ‘the new front line’, producing three unique covers featuring keyworkers from the frontline of the coronavirus pandemic. The three cover stars include Midwife, Rachel Millar, London Overground Driver, Narguis Horsford, and Supermarket Assistant, Anisa Omar.2nd Jun 2020 Industry News
The pace of change has never been this fast, yet it will never be this slow again.” Such has been the speed of disruption in the publishing industry in recent years, that Canadian Prime Minister Justin Trudeau’s words at the 2019 World Economic Forum in Davos could have been written specifically for it.2nd Jun 2020 Insight News
On 20 May, Travel + Leisure magazine hosted a webinar looking at the luxury travel sector, both now and after Covid-19. A panel of editors from international editions around the world also examined how the magazine is tailoring its traditional content offering to meet the needs of audiences during the global lockdown.1st Jun 2020 Features
In the most recent FIPP Insider webinar, leading voices from Dow Jones spoke on some of the opportunities and challenges now facing publishers in a world of intermittent lockdowns. You can view the webinar in full below.1st Jun 2020 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next