L’Officiel Inc. acquired by AMTD International

AMTD International Inc., a leading Hong Kong-headquartered Asian financial services focused conglomerate, has announced the signing of a definitive agreement to acquire 100 per cent of the equity interest in global fashion media holding group L’Officiel Inc.

L’Officiel serves as the operational holding company for the iconic French magazine L’Officiel, which recently celebrated its 100th anniversary, and the global L’Officiel network of fashion and luxury media brands. It reaches 80 countries and nearly 100 million people around the world. Recently, L’Officiel launched a metaverse-based initiative to mark its centennial year. 

“By integrating L’Officiel into AMTD’s SpiderNet, L’Officiel demonstrates AMTD’s ability to enable connectivity and positions us as a core player in the global fashion and luxury media sector,” said Dr. Calvin Choi, Chairman of AMTD Group and Founder of AMTD International.

“AMTD Group is committed to investing into and cementing points of connectivity between peoples’ interests, lifestyle, and ESG initiatives, acting as a super-connector. The acquisition is the ideal springboard for L’Officiel to spearhead the adoption of new Web 3.0 practices and technologies coupled with the comprehensive financial services tools and infrastructure set up by AMTD across Asia.” 

Dr. Feridun Hamdullahpur, Chairman of the board of directors of AMTD International, said: “I am delighted with this exciting new acquisition of L’Officiel joining the AMTD family. In our increasingly complex and interconnected world, many strategic synergies are forming enabling much bigger impact and value proposition. Today’s announcement clearly exemplifies and amplifies AMTD’s overall vison bridging its strong investment footprint and the fashion world together with digital connectivity. Today marks a very important day for the AMTD family as we can look into the future with greater confidence and business resolve.” 

William Fung, CEO of AMTD International added, “AMTD International pride ourselves on innovation and offering leading edge products and services to our clients. The successful acquisition of L’Officiel shows our ambition and commitment to continue diversifying our businesses and capabilities, and to be perfectly aligned with the overall AMTD Group’s IDEA strategy and expansion roadmap. I would like to extend the warmest welcome to Benjamin Eymère and the L’Officiel team to the AMTD family. I am extremely excited to embark on our journey into the Metaverse with the support and expertise from Benjamin. Opportunities and imagination are unlimited and without boundaries.”

Under the new management structure, Benjamin Eymère will continue to serve as CEO of L’Officiel. In addition, he has been appointed as Chief Metaverse Officer of AMTD International. In this newly created role, Eymère is responsible for driving AMTD’s innovation in the Metaverse space.

“Our goal is to showcase AMTD International’s leadership in metaversal entertainment and cultural areas, and metaversal investment banking,” Eymère said. “I am very pleased about our admission into the AMTD family, and the extended AMTD International’s plan is to roll out a new world of decentralised services and entertainment contents, leveraging AMTD’s sophisticated of digital transformation capability.” 

As part of this strategic vision, AMTD is delighted to announce the opening of the AMTD x L’Officiel land in The Sandbox, a leading decentralised gaming virtual world and subsidiary of Animoca Brands. The virtual space will feature a project that draws upon L’Officiel’s database of more than 100,000 exclusive images from its 100-year history of fashion and culture. Titled “Fashion Skin,” the project will include a collection of metaverse-ready virtual clothing. The pieces will be developed by applying artificial intelligence to L’Officiel’s database of fashion imagery.

The acquisition of L’Officiel and the launch of a first-of-its-kind initiative in The Sandbox signify AMTD Group’s IDEA strategy which embraces a variety of creative and innovative projects around the world in media and entertainment, knowledge and education, and crypto investment banking. In addition, the enlarged AMTD International Group plans to establish/develop L’Officiel’s presence in Hong Kong, Macau, the Czech Republic, Hungary, Switzerland, and the Netherlands in the coming months. 


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