The bookazine features different travel experiences – from the Canadian Rockies, through the artisan-filled streets of Ecuador’s colonial capital, on the trail of tigers and sloth bears in the Indian jungle and over to Thailand to view the age-old traditions of its hill tribes.
Lonely Planet offers content across various channels, including the Lonely Planet Traveller magazine. With the addition of this new licence, Lonely Planet now publishes its magazine product in 14 countries around the world.
Lonely Planet’s director of magazines, Sue Coffin, said, “We’re delighted to be working with Orage and to see local-language editions of our Lonely Planet bookazine published in Norway and Sweden. This will build on Lonely Planet’s strong brand awareness in Scandinavia and we’re confident that Orage’s dynamism will ensure the bookazines are a success in this market.”
Frode Hauenschild, Publisher of Orage said, “Travel is a passion for both Swedish and Norwegian consumers who have a strong affiliation with the Lonely Planet brand. We’re proud to be working with the world’s leading travel experts, to be inspiring Norwegian and Swedish travellers with Lonely Planet’s original ideas, practical tips and stunning photography in the beautiful bookazine format.”
Both bookazines are on sale in shops January 2017.
Lonely Planet is a FIPP member.