MPA –The Association of Magazine Media released its 2016/17 Magazine Media Factbook, a source of US magazine media research derived from third-party sources and MPA’s own research and data collection.
Data includes the full year average performance results from the MPA Magazine Media 360° research which measures audiences across multiple platforms and formats to provide a comprehensive picture of consumer demand for magazine media brands. The MPA Magazine Media 360° Brand Audience Report, which contains the 360° audience metric by title, is published monthly at www.magazine.org. The separate MPA Magazine Media 360° Social Media Report is released quarterly.
“Nothing informs a discussion better than solid data,” said MPA’s president and chief executive officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
To reflect the power of print advertising, data from reports by Millward Brown Digital and Nielsen Catalina Solutions were added to the new Factbook. These studies show that adding print to the advertising mix improves the overall campaign performance, both persuasion metrics and purchase intent; while ads in magazines deliver a higher return on advertising spend than any other measured media.
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