The second edition of FIPP’s World Digital Media Factbook will be launched at the FIPP World Magazine Congress taking place in Rome on 24-25 September 2013. The Executive Summary is now available pre-launch, revealing the key findings.
The FIPP World Digital Media Factbook 2013-14 explores revenue and usage trends across digital platforms, including social media, video, mobile, tablets, internet and beyond in order to show where investment and strategy opportunities lie for media companies today and tomorrow.
The FIPP Digital Factbook features more than 500 data sets from more than 65 major research companies from around the world including Accenture, Deloitte and Touche, Distimo, Forrester Consulting, Gartner, GfK, Global Web Index, Kantar Media, Mary Meeker, Pew, PricewaterhouseCoopers, socialbakers, ZenithOptimedia, Zinio etc.
The report shows that digital media continues to be a huge opportunity and a persistent challenge for traditional media: newspapers, magazines and broadcast. However, in 2012 and 2013, traditional media are making colossal strides in innovating new storytelling methods on mobile and tablet; making money with paywalls; increasing revenue and market share from advertising; and exploring new forms of revenue-making, such as e-commerce, m-commerce and in-app e-commerce.
Case studies include Meredith’s expansion of its magazine audience through digital, The Economist’s education business and Future’s transformation into a profitable digital magazine publisher.
Key findings and trends include:
- About half of US business publications and newspapers have or are planning a paywall
- The key to success is to leverage current publishers and broadcast audiences and extend brands by building cross-platform marketing campaigns and new content appropriate for each channel. This strategy must include new technology designed to engage audiences through audience insights and social media components
- Canada finally surpassed the 40 per cent mobile penetration mark to become a digital hot spot
- The fastest growing internet usage countries are in the developing world, including China, Indonesia, India, Iran, Russia, the Philippines and Brazil
- By 2015, internet video will represent 33.6 per cent of all internet traffic, compared to 8.6 per cent for web, email and data; and 8.1 per cent for P2P file sharing
- Western Europe mobile adspend will surpass that of Asia Pacific next year, and will track to more than half that of North America by 2016
- The fastest growing Facebook use countries are Brazil, India, Japan, Indonesia, Mexico, Vietnam, US, South Korea, Thailand and Germany
- Brazil and India have seen tremendous growth, almost doubling their Facebook usership by 29.72 million and 21.31 million respectively
- The media industry, including television, radio, newspapers, magazines and digital media typically represents between 1.5 per cent and 2.5 per cent of a nation’s GDP
- The world’s overall advertising market will grow at a compounded annual growth rate of 4.8 per cent from 2013 to 2017
- The top ten contributors to adspend growth are the United States, China, Argentina, Indonesia, Russia and Japan
- Global mobile advertising will surge 27 per cent from 2013 to 2017, while internet advertising will grow 11.4 per cent
- 2013 internet and mobile advertising will reach more than US$116 billion worldwide, and by 2017, will expand to $185.4 billion, a 13.1 per cent leap
- Asia Pacific is tracking to surge ahead of other regions in mobile advertising revenue from 2012 to 2016, and that global mobile adspend will almost treble during that four-year period
- Google continues to dominate the digital advertising revenue landscape in the United States, earning almost one-third of the digital advertising pie, or US$12.8bn in 2011 and $15.4bn in 2012