VP of global advertising Jean-Christophe Demarta, to whom Whiting will report, told Mumbrella: “For pan-Asian and global advertising business, Hong Kong remains a very important hub for us. Singapore is an interesting market, but Hong Kong is bigger for us in terms of business volume.”
“In Asia, to be frank, while the region has been important – vital – for our business, and circulation has been doing well, advertising has been difficult. That’s why we wanted someone to manage the whole region.”
“We wanted someone who, while new to the region, has incredible experience and competence working both in print and digital,” he said.
The Hong Kong, China, Korea, Japan, Pakistan, Philippines and Taiwan markets were handled by Lawrence Jang from Hong Kong, while Singapore, Malaysia, Indonesia, Thailand, Australia and New Zealand were handled by Eileen Soh in Singapore.
Whiting will sell across New York Times’ entire portfolio, including print, magazines, digital, mobile app and conferences. She will also be selling native advertising, which NYT refers to as “paid posts”.
Whiting moves from Melbourne, where she was agency account manager for Fairfax. In her career, she has also worked at Penguin Books Australia and Alicat Publishing.
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