Open up your world of media knowledge with FIPP Insight: case studies, white papers, data and downloads

FIPP Insight’s special reports gather worldwide magazine media information, data and know-how in just a click – all free and accessible 24/7. 

The FIPP Insight resources centre is a complete library of media research, data, case studies, infographics, speaker slide shows and more.

Downloadable special reports include: World Media Trends on Digital RevenueVideo, Social Media and Mobile; Innovation in Magazine Media on Digital Ad Fraud, Newsletters, and Offbeat – Print Advertising Surprises and Delights; World Market Trends on Asia Pacificthe Americas and Europe, Middle East and Africa; company finance reports; magazine handbooks from around the world; plus the summary report and presentations from the FIPP/VDZ/eMediaSF Digital Innovators’ Summit in Berlin in March 2015.

Here are just some of the many takeaways from the FIPP Insight Special Reports.

– Internet advertising spend is poised to surpass television adspend, driven by PC-based internet and mobile

– Mobile is the world’s fastest growing internet usage device

– Wearables are gaining traction, especially in Asia, the UK and US

– The mobile internet habit is strongest in the Middle East and Northern Africa and Latin America

– Social media penetration grew by 222 million from 2014 to 2015 – a 12 per cent year-on-year increase

– 2.078 billion social media user accounts exist across all social media platforms – and growing every day

– Publisher content referrals from social media  are beginning to outpace search engine referrals

– Asia Pacific is the most prolific user of video data – more than double that of North America

– The Asia Pacific region’s video data usage is forecast to nearly double from 2016 to 2017

– Video users viewed 952 minutes on average per user per month in September 2014

– Adspend in the Middle East and North Africa is forecast to grow 4-5% in 2015 and 2016

– Mobile internet advertising is set to grow rapidly in South Africa as access to smartphones increases

– Magazine revenue is set to continue increasing in Latin America

– Total advertising revenue in North America is set to grow on average 4.5% per year to 2016

Special Reports freely available to download:

FIPP World Media Trends: Global Digital Revenue

– FIPP World Media Trends: Mobile

– FIPP World Media Trends: Social Media

– FIPP World Media Trends: Video

– FIPP World Media Trends: Big Data

FIPP World Market Trends: Asia Pacific

– FIPP World Market Trends: Americas

– FIPP World Market Trends: EMEA

– Innovation in Magazine Media: Digital Ad Fraud

– Innovation in Magazine Media: Newsletters

Innovation in Magazine Media: Offbeat – Print advertising surprises & delights

Proof of Performance: Making the case for magazine media (POP v2)

FIPP events round-ups:

Special Report on the FIPP/VDZ/eMediaSF Digital Innovators’ Summit

Links to all Digital Innovators’ Summit presentations

Links to all FIPP Insight Forum presentations

FIPP member company financial reports:

Future plc Annual Report and Accounts 2014

Lagardere 2014 Full Year Results

Meredith 2014 Annual Report

Mondadori Annual Report 2014

Ringier Annual Report 2014

Sanoma Financial Statements and Board of Directors’ Report for 2014

National Association handbooks

MPA Magazine Media Factbook 2015 (USA)

Go to FIPP Insight for more information and the FIPP Insight Resources Library for all downloads

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