Open up your world of media knowledge with FIPP Insight: case studies, white papers, data and downloads
FIPP Insight’s special reports gather worldwide magazine media information, data and know-how in just a click – all free and accessible 24/7.
The FIPP Insight resources centre is a complete library of media research, data, case studies, infographics, speaker slide shows and more.
Downloadable special reports include: World Media Trends on Digital Revenue, Video, Social Media and Mobile; Innovation in Magazine Media on Digital Ad Fraud, Newsletters, and Offbeat – Print Advertising Surprises and Delights; World Market Trends on Asia Pacific, the Americas and Europe, Middle East and Africa; company finance reports; magazine handbooks from around the world; plus the summary report and presentations from the FIPP/VDZ/eMediaSF Digital Innovators’ Summit in Berlin in March 2015.
Here are just some of the many takeaways from the FIPP Insight Special Reports.
– Internet advertising spend is poised to surpass television adspend, driven by PC-based internet and mobile
– Mobile is the world’s fastest growing internet usage device
– Wearables are gaining traction, especially in Asia, the UK and US
– The mobile internet habit is strongest in the Middle East and Northern Africa and Latin America
– Social media penetration grew by 222 million from 2014 to 2015 – a 12 per cent year-on-year increase
– 2.078 billion social media user accounts exist across all social media platforms – and growing every day
– Publisher content referrals from social media are beginning to outpace search engine referrals
– Asia Pacific is the most prolific user of video data – more than double that of North America
– The Asia Pacific region’s video data usage is forecast to nearly double from 2016 to 2017
– Video users viewed 952 minutes on average per user per month in September 2014
– Adspend in the Middle East and North Africa is forecast to grow 4-5% in 2015 and 2016
– Mobile internet advertising is set to grow rapidly in South Africa as access to smartphones increases
– Magazine revenue is set to continue increasing in Latin America
– Total advertising revenue in North America is set to grow on average 4.5% per year to 2016
Special Reports freely available to download:
– FIPP World Media Trends: Global Digital Revenue
– FIPP World Media Trends: Mobile
– FIPP World Media Trends: Social Media
– FIPP World Media Trends: Video
– FIPP World Media Trends: Big Data
– FIPP World Market Trends: Asia Pacific
– Innovation in Magazine Media: Digital Ad Fraud
– Innovation in Magazine Media: Newsletters
– Innovation in Magazine Media: Offbeat – Print advertising surprises & delights
– Proof of Performance: Making the case for magazine media (POP v2)
FIPP events round-ups:
– Special Report on the FIPP/VDZ/eMediaSF Digital Innovators’ Summit
– Links to all Digital Innovators’ Summit presentations
– Links to all FIPP Insight Forum presentations
FIPP member company financial reports:
– Future plc Annual Report and Accounts 2014
– Lagardere 2014 Full Year Results
– Mondadori Annual Report 2014
– Sanoma Financial Statements and Board of Directors’ Report for 2014
National Association handbooks
– MPA Magazine Media Factbook 2015 (USA)
Go to FIPP Insight for more information and the FIPP Insight Resources Library for all downloads
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