The publishers have previously partnered on the Better Homes and Gardens brand, with this partnership seeing Pacific’s title Bride to Be joining forces with the My Weddings site to create an offering which aims to be “the most compelling and wide-reaching platform in the Australian wedding media space.”
In what is said to be a perfect marriage between two publishers, president and CEO of mywedding.com, Woody Pastorius told AdNews that while local couples have already been using the planning site, My Wedding hasn’t been able to offer localised content until now.
“Pacific Magazines has been producing an amazing bridal brand, Bride To Be, since 1968. Our two companies together literally complete the experience the bridal couple requires, providing them with a trusted guide on an exciting but complicated journey, supporting her with planning resources, access to local professionals and customised tools designed to bring her wedding vision to life,” Pastorius said.
The aim of this partnership, according to Pastorius, is to create a single brand that bridal couples think of and turn to to create a wedding and honeymoon experience. As well as creating a marketing solution for advertisers that ensures they will receive the very best return on their marketing resources.
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