People launches first-ever digital issue

People has announced its first-ever digital issue for fashion and beauty enthusiasts with the relaunch of People StyleWatch – two decades after its debut.

Tailor-made for today’s modern audience, the new StyleWatch features a collection of nearly 20 original, shoppable stories, highlighting the season’s top trends and inspiration from celebrities and tastemakers. People StyleWatch launches on on November 28, Cyber Monday, and will publish several times next year.

“The original StyleWatch was beloved for its curated finds inclusive of every body and budget – it was interactive in its own way, shopped via tear sheets at top stores,” says Leah Wyar, President of People and the Entertainment Group at Dotdash Meredith. “Two decades later, savvy online shoppers expect immediate gratification and an interactive digital format makes the new StyleWatch even more valuable for today’s shopper.”

According to Dotdash Meredith, the new StyleWatch will be a more premium experience through original photoshoots and interviews with today’s most stylish and influential personalities.

The inaugural cover story features sisters Aurora, Olivia and Sophia Culpo -influencers with more than 6 million social media followers and stars of the new TLC/discovery+ reality show The Culpo Sisters.

People Stylewatch will also have regular profiles on the beauty pros behind the cover looks, as well as longtime StyleWatch favourites, such as Drew Barrymore, who look back on their fashion evolution from the early 2000s to now.

Dotdash Meredith says shopping recommendations will continue to anchor the brand, reinforcing it as a resource for “fresh wardrobe ideas, easy beauty tricks, and smart shopping”.

“Readers come to with serious shopping intent, relying as much on our first-class news coverage as they do our daily deals, most of which are grounded in beauty and style,” says Wyar, who points out that 60% of merchant partners are apparel and footwear brands and retailers.


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