PressReader is to become The Economist’s exclusive digital distributor globally in public libraries, hotels, aviation, marine, and healthcare as part of an expansion of the two parties’ strategic partnership.
The move will allow the publication to further broaden its digital distribution and increase group subscriptions, while PressReader – the largest all-you-can-read platform of newspapers and magazines – said the expansion will help with its mission to “empower and enrich curious minds by bringing a universe of quality content within reach”.
“Our growing and deepening partnership with The Economist is a continuing testament to PressReader’s new ways of partnership with content producers, as well as our unique expertise in digital content distribution,” said Ruairí Doyle, CEO of PressReader Group of companies.
“Our technology and business approach offer the ability to engage with potential subscribers and global readers through our vast network of partners in over 150 countries. We are proud to provide users with a premium reading experience and access to the prestigious and award-winning content The Economist produces in our support of quality journalism.”
Commenting on the expansion of the partnership, Bob Cohn, President of The Economist said: “We’re delighted to strengthen and expand our strategic partnership with PressReader. This next phase helps us bring content from The Economist – trustworthy, fair-minded, fact-checked journalism that readers can rely on in a polarising world – to new and diverse audiences in the PressReader network.”
The two parties’ initial partnership was first announced in February 2022. By now becoming the exclusive third-party digital replica distributor of The Economist in the public library, hotel, aviation, marine and healthcare spaces, PressReader will help drive group subscription adoption across these verticals for the magazine’s digital products and content – including economist.com and The Economist and Espresso apps – creating more opportunities for increased readership and additional monetisation.
By leveraging PressReader’s business partner network in these channels, The Economist will be able to expand its reach to millions of readers worldwide.
The deal will come into effect on 1 January 2023. In the meantime, readers can continue to read The Economist via PressReader in public libraries and across the travel and tourism space around the globe.