While the National Geographic Instagram account, which reaches over 123 million followers, has long been the domain of National Geographic photographers who post to it directly, it’s the first time a royal has guest-curated it.
The Duke of Sussex’s Instagram takeover features images of forest canopies taken by NatGeo photographers, to celebrate the beauty and significant environmental importance of conservation. “Looking Up” celebrates the beauty of trees and the important role they play in the earth’s eco-system.
“We are delighted to partner with The Duke of Sussex to raise awareness about the importance of preserving and restoring indigenous forests,” said Susan Goldberg, editor-in-chief of National Geographic magazine, in a release. “It is now more important than ever to encourage the conservation of our natural world, and we hope this partnership will help shine a light on this key issue needed to maintain a healthy planet.”
National Geographic is a member of FIPP.