Rodale has TV aspirations…

This is becoming a common trend for magazine publishers as we’ve seen companies like Condé Nast, Hearst and Playboy seek similar opportunities.

With an established portfolio of brands and more than 70 years worth of content, president of Rodale Scott Schulman implies this direction is a no-brainer. “Teaming up with UTA is a natural step as we extend our great brands and stories into television programming that entertains, motivates and improves the lives of audiences,” he says in a statement. 

Source: MinOnline

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