Rodale ‘to explore potential strategic alternatives for the business’

There can be no assurance that the process will result in a transaction(s) or on the terms or timing of such a transaction(s), if undertaken, the company said.

“The Board has not set a definitive schedule to complete its review process. To assist in this process, Allen & Company LLC has been retained as financial advisor. It is the company’s intention not to disclose developments with respect to its review of alternatives until it has entered into definitive agreements or otherwise concluded its review.”

According to Rodale, its portfolio of trusted lifestyle brands engage more than 100 million loyal customers worldwide through targeted products and services across all channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events, forming powerful and enduring online communities of shared interest’.

CEO Maria Rodale said, “For over 70 years Rodale has inspired exceptional customer loyalty through its uncompromising commitment to the creation of health and wellness content with a purpose. We believe that Rodale’s brands can continue to expand and deepen their connectivity with consumers across all platforms through targeted investment and expertise in leading edge technology, brand-building, and commercialization.

“We are excited to explore opportunities for potential buyers of our business who can build on the strong foundation of our commitment to inspiring health, healing, happiness and love by enhancing core capabilities and resources for our brands.” 

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