London Stock Exchange-listed RS Group Plc, a supply chain giant specialising in the distribution of industrial and electronics products, has appointed The River Group to help it establish a unique and engaging digital presence in its key UK and IE markets.
Leveraging its social media and content expertise to create a localised social strategy, The River Group will focus on creating a community of engaged and relevant audiences within the B2B space, as well as driving discoverability and business success for the FTSE 100 company.
Nicola Murphy, CEO for The River Group, said: “RS are a FSTE 100 global business so we are of course thrilled at River to have been appointed in the UK and Ireland as their social media agency. We’re very excited to work with Angela, Vicki and the extended team to elevate RS’s social content in order to drive organic engagement, improved ROAS and ultimately drive new customer acquisition and growth.”
Angela Wale, Director and Leader of Marketing and Brand Management at RS Group, added: “Today, content and social are critical parts of the marketing mix if you want to build an engaging relationship with your customers. Appointing the right agency partner is critical. River demonstrates a proven track record of success as well as being client obsessed. We knew with the ever growing curiosity of our customers for content and the increasing focus on marketing ROI, that River were the right partner for us”
Formerly known as Electrocomponents Plc, RS Group has been in operation since 1937, and today serves more than one million customers in 80+ countries. Earlier this month, the company announced the acquisition of Mexico-based distributor of industrial and automation product and service solutions, Risoul – further strengthening its global operations.