SCMP Group launches Esquire website in Hong Kong
SCMP Group has launched www.esquireHK.com as a result of an agreement with Hearst Magazines International.
This launch, on 1 September, follows the launch of Esquire’s Chinese version in January after SCMP Hearst Magazines Limited, a joint venture between SCMP Group and Hearst Magazines International, acquired its publication rights in Hong Kong.
Josephine Chan, managing director, SCMP Magazines Publishing said: “Through research and focus groups, we confirmed our belief that there is a dearth of men’s fashion and lifestyle websites with quality and original content in sync with what Hong Kong readers are looking for. www.esquireHK.com helps us bridge this important market void, while strengthening our connection with readers, and importantly, building on the success that Esquire print has attained since the January launch.”
Read more about the launch of www.esquireHK.com.