Second big data conference to be held in London

The second annual global Big Data for Media conference will take place on 8 May in London. The event is organised by World Newsmedia Network and Reuter’s Institute for the study of Journalism. The early bird rate of £300 has been extended until 4 April.

Speakers at the conference will inform attendees about best practices in big data for media transformation for the business of media and for journalism.

Speakers at the event include:

  • Jimmy Maymann, CEO of Huffington Post (pictured)
  • Matthew Keylock, global data executive, Tesco/dunnhumby
  • Amanda Farnsworth, head of the BBC’s new data journalism initiative
  • Financial Times’ head of data analytics, Tom Betts
  •’s international managing director, Peter Bale
  • Buzzfeed’s director of data research and development, Ky Harlin
  • Digitas/LBi’s global director of strategic insight, Jonathan Lyon
  •, mobile network’s co-founder Arsenio Santos
  • Global Editors Network’s Mirko Lorenz, director, Data Journalism Awards

Big Data for Media conference themes:

  • Customer analytics strategies and tactics
  • Data journalism best practices
  • Dunnhumby’s 15-year-old Big Data strategy, considered best practice in the business world
  • Developing a Big Data strategy in both business and journalism units of the media company
  • How to launch and operate a Big Data and Data Journalism operation
  • Using Big Data for award-winning journalism
  • How advertising agencies demand Big Data engagement for ad campaigns
  • How Big Data is used in mobile phone strategies for media companies
  • How Big Data is used to gauge sentiment and trends in social media

More about the Big Data for Media conference and information on how to register your attendance. Alternatively, contact conference founder and organiser, Martha Stone.

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