Six mobile marketing strategies that need to die

Mobile marketing is currently experiencing a mad dash toward the familiar and predictable. Like kids scampering to collect the candy after the piñata bursts, mobile marketers are looking to scoop up strategies they think will help them market to their audience, but many of these strategies aren’t worth pursuing anymore.

Let’s take a look at six strategies that are sputtering, confusing and ineffective, or simply need to die.

Source: VentureBeat

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