Speaker presentations from the FIPP Insight Forum 2015
Speaker presentations from the FIPP Insight Forum held 18-19 May 2015 in Amsterdam, The Netherlands.
In session order.
AN INTRODUCTION TO SANOMA’S FLOW MAGAZINE
Joyce Nieuwenhuijs, Brand Director, Domain Women, Sanoma
AGENCY VIEWPOINT
What a media agency expects from magazine publishers
Bernard Cools, Deputy General Manager, Space, Belgium
MULTI-PLATFORM CONSUMERS
Measuring the total audience of magazine & newspaper brands across platforms
How NOM, the national readership survey in The Netherlands, is addressing the problems in measuring brands’ total footprint across digital and print platforms.
Irena Petric, Managing Director, NOM, The Netherlands
Best For Planning: online & print single-source
Extending Best For Planning to incorporate online audiences, yielding a single-source database for print and online campaign planning.
Andrea Treffenstadt, Research Project Manager, Axel Springer, Germany
Bigger and better audiences through multiple platforms.
Amanda Wigginton, Director of Insight, Time Inc, UK
Download the Connected Consumers video via the FIPP Resource Library
How magazines enhance relationships between readers and advertisers
David Brennan, Insight Consultant, Magnetic, UK
DIGITAL PLATFORMS
The advertising impact of in-app tablet ads compared with print and websites.
Anja Manouchehri, Project Manager, Axel Springer, Germany
Magazine websites: usage and perception
The content of magazine websites stands out as one of the most valuable of all media.
Yolanda Ausin, General Director, ARI (Asociacion de Revistas de Informacion), Spain
Websites written by professional journalists offer a better advertising environment than other websites, and they influence positively the perception of brands advertised there.
Lutz Druge, Senior Director of Print & Digital Media, VDZ, Germany
Native advertising works best on premium websites, such as magazine sites: a new survey from the UK Association of Online Publishers
Amanda Wigginton, Director of Insight, Time Inc, UK
IMPROVING THE MEASUREMENT OF PRINT READERSHIP
Update on Australia’s mapp (Magazine Audience Performance Predictor)
Creating audience forecasts for current issues of magazines; reactions in marketplace.
Justin Stone, Bauer Media, Australia (Presented by Guy Consterdine, CEO, Guy Consterdine Associates & FIPP Insight Consultant)
An ‘Extended Recent Reading’ model: the Greek experience
Using the Recent Reading technique to create a ‘virtual diary’ of magazine reading, to model the distribution through time of magazine ad exposures.
Peter Masson, Partner, Bucknull & Masson International, UK
INFLUENCERS AND AD IMPACT
Heavy readers = heavy influencers?
Semiometrie analysis shows a link between heavy readers and product purchase influencers.
Julie Majcherczyk, Senior Researcher, IP, Belgium
The quality of the ad impact in premium and luxury campaigns.
Susana Ibanez, Advertising Marketing Director, Conde Nast, Spain
The strategic value of magazine advertising
Case studies from the Pulsar brand and media database
Bernard Cools, Deputy General Manager, Space, Belgium
Update on Meredith Sales Guarantee
Latest evidence of magazines’ ability to generate sales. Britta Cleveland, Senior VP, Research Solutions, Meredith Corporation, USA
(delivered by Guy Consterdine, CEO, Guy Consterdine Associates, and FIPP Insight Consultant)
More like this
Link to downloads of all FIPP Insight Award winnning entries, synopses and presentations
Download the FIPP Insight Special Report on the Digital Innovators Summit (pdf)
