The programme for the FIPP World Magazine Congress is coming together, with several speakers confirmed so far.
The programme will feature 25+ sessions over two days touching on topics most important to B2C and B2B magazine media publishers and other industry participants today and into the future.
The 2013 Congress takes place in Rome, Italy from 23-25 September, the third time it will be hosted in The Eternal City.
The draft programme is live on the FIPP Congress website (www.fippcongress.com). It will feature sessions of interest to the whole of the industry, including new business models and business strategies, innovations in magazine media and brands as media owners.
In the afternoon of day one and late morning on day two the programme will split into two tracks allowing deep diving into themes of specific interest to B2C and to their B2B counterparts.
Track one: Using the power of the audience; content management; world digital media trends; digital commerce; proof of (advertising) performance (in magazine media); social media trends and opportunities; international brands; and digital newsstands.
Track two: Extending the brand; B2B publishers as marketing consultants; integrated sales in a multi-platform world; you are only as good as your database; making money from mobile; ad exchanges and real time bidding; and audience measurement.
In other single-track sessions, speakers will consider keys to tablet success, the future of paper, copyright matters, creativity and editorial excellence, the future of luxury advertising, and the journey from print to multi-platform media.
In the final session on day two before the closing ceremony and hand over to the host country for the 40th World Magazine Congress, preeminent CEOs from the most recognisable global magazine media companies will address questions on the future of their companies and how they are responding to the issues and opportunities they face.
- Ben Barokas, GM, Marketplace Development, Google, USA
- Michiel Buitelaar, COO, Sanoma Digital Media, Netherlands
- Denise Colella, president, Maxifier, USA
- Francois Coruzzi, executive vice president international, Lagardère Active, France
- Michael Federle, COO, Forbes Media, USA
- Ruth Feldman, international editorial director, Martha Stewart Living, USA
- Glenn Hansen, president and CEO, BPA Worldwide, USA
- Rupert Heseltine, Chairman, Haymarket Media Group, UK
- David Hill, president and CEO, International Publishing Services, IDG and chairman of FIPP, USA
- Paul Keenan, CEO, Bauer Media, UK
- Tarun Rai, CEO, Worldwide Media, India
- Juan Senor, director, Innovations Media Consulting, UK
- Martha Stone, president, WNMN, USA
- Marjaana Toiminen, CEO, Bonnier Publications, Finland
- Vittoria Veltroni, managing partner, Applix, Italy
- John Wilpers, director, Innovations Media Consulting, USA
- Mark Wood, CEO, Future plc, UK
Visit www.fippcongress.com for more about the programme, other Congress information and/or to register for the event.
Contact Claire Jones for more information about the FIPP Congress.
Only eight exhibition stands remain for the FIPP Congress – to book yours, contact Stuart Hands. Confirmed Congress sponsors include UPM, G+J, Grazia, Lagardere Active, Bauer Media and Adobe.
See a full list of FIPP Congress sponsors, and contact Stuart Hands to discuss opportunities for you.