Taboola upgrades Newsroom product to help publishers drive more subscriptions

Discovery platform Taboola has announced significant enhancements to its Newsroom product suite to help publishers that offer paid subscriptions to better understand, engage with, and convert registered users to paid subscribers.

To date, select publishers, including Associated Press, Die Welt, The Independent, have seen, on average, a 30 per cent increase in subscribers by testing Taboola Newsroom’s subscription offerings. 

The platform offering includes Propensity to Subscribe, a feature that uses machine learning to identify which users are more likely to subscribe and allows publishers to target engaged registered users with articles that promote the most subscriptions.

Publishers also get actionable data and insights into readership trends and the content that drives subscriptions, such as engagement score, repeat user topics, real-time conversion tracking and user segmentation.

“News publishers have continued to prove their resilience this year, especially during the pandemic, because they are a critical source of truth,” said Adam Singolda, CEO and Founder, Taboola. “We are seeing that readers are more inclined now to support their favourite publications by becoming subscribers. With our new Newsroom subscription offerings to editors working with Taboola, publishers can capitalise on this trend and ultimately develop deeper and more longstanding relationships with readers.”