The Flock founder on the award-winning site’s pioneering subscription model, being ad-free and delivering value for readers

The Flock was created during the UK’s first lockdown and launched on 1 June 2020, publishing topical, inquiring stories for a mostly female audience. It quickly acquired a loyal readership interested in feminism, social affairs and conscious consumerism, and has gone on to win multiple awards, including the Freelance Writing Awards Freelance Project prize, Creative Edinburgh’s Start Up of the Year 2020, as well as being longlisted for a UN Women special recognition prize.

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