The New York Times becomes the third-largest news website

The New York Times is now the third-biggest news website in the world, according to Press Gazette’s ranking of global online traffic to English-language newsbrands.

The brand, which has been boosted by the acquisition of Wordle earlier this year, reached the milestone in October after showed an 82% year-on-year growth to reach 634.3m, according to data from digital intelligence platform Similarweb.

Among the 10 biggest sites by the number of visits, also grew the fastest in October. It was followed by (404.4m visits, up 15% year-on-year), and (187 million visits, up 13%), while the BBC, CNN, and Daily Mail saw lesser year-on-year growth at 6% each.

The BBC remains the biggest site in the world by the number of visits (1.2bn). It was followed by (795.8m visits), with CNN (645.2m visits) down in the fourth spot.


Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x