Felsenthal is the 18th editor to lead Time since it was founded in 1923. He succeeds Nancy Gibbs, who stepped down from the role on Tuesday.
As Time’s digital editor since 2013, Felsenthal led a major expansion of Time’s global digital footprint, including establishing an integrated 24/7 news and video operation. In the past four years during his tenure, Time’s overall audience has more than doubled, and nearly 40 per cent of time.com’s audience are millennials. In 2016 he was named to the additional role of digital director of Time Inc.’s news and lifestyle groups, leading content and growth across more than a dozen brands.
Edward Felsenthal chosen to lead TIME as new editor https://t.co/hPbnm8qYOE
— TIME (@TIME) September 14, 2017
“One of the hallmarks of Time is its nearly 100-year commitment to high-quality, trusted journalism, and handing the reins to an accomplished, well-respected journalist like Edward ensures Time’s continued commitment to that high standard,” said Battista. “With his proven talent and record for driving significant digital and video growth for Time and more than a dozen brands across our portfolio, Edward has demonstrated that he is also an entrepreneurial, innovative talent and the perfect person to lead Time’s continuing expansion across all platforms, reaching new audiences while upholding the trusted journalism that has defined the brand.”
“I couldn’t be prouder of the tremendous transformation the Time team has made over the past four years, telling the stories of our time in entirely new ways with integrity and passion,” said Felsenthal. “Our iconic covers have proved to be more relevant than ever, and I am honored to lead this trusted brand into the future. Nancy Gibbs welcomed me as a partner in Time’s mission from the day I arrived, and I am grateful for her friendship and stewardship of the brand.”
“Edward has the perfect skills and experience to lead Time into its next, exciting era. He has impeccable credentials as a journalist, he has proved his chops in both print and digital, and he has demonstrated his ability to provide Time’s unique and powerful form of storytelling to audiences on whatever platform they choose. There is no better choice to lead Time through the next phase of its transformation,” said Murray.
Last autumn Felsenthal helped implement a new digital structure for Time Inc., launching multiple digital hubs across the company, with its titles collaborating to share content and enlarge the digital audience. Time Inc. quickly saw the rewards of these efforts, becoming one of the top 10 online media properties with the largest digital audiencesin December 2016 (comScore). At time.com he oversaw the launch of several verticals, newsletters and digital franchises. Felsenthal also helped introduce Time Inc.’s virtual reality enterprise, Life VR, and Time’s new ecommerce vertical The Goods.
Time Inc. is a member of FIPP.
More like this