Time Inc. appoints Jennifer L. Wong as president of Time Inc. Digital
In addition, she will be responsible for the development, launch and acquisition of strategic digital services. Wong begins on January 4.
“Jen will accelerate our digital transformation and help us realize the promise of our powerful media brands,” said Ripp. “She is an executive that is both highly analytical and creative; she has a proven record growing digital content and commerce businesses. Jen has succeeded in complex organizations and achieved success at each company where she has worked.”
In 2015, Time Inc.’s global multi-platform audience has grown to 155 million, up 19 per cent year-over-year. The company’s social footprint rose to nearly 180 million, a 45 per cent rise year-over-year, and its video audience increased 86 per cent.
Since 2011, Wong has led the business operations and growth strategy for the media and commerce businesses at POPSUGAR, Inc. As its Chief Business Officer, she grew the POPSUGAR and ShopStyle brands internationally, while also expanding its ad products, video business, commerce revenue and other high-growth revenue streams and businesses. Previously, Wong held several executive management roles at AOL, where she oversaw Global Business Operations and then AOL Huffington Post Media Group’s lifestyle portfolio of brands, including StyleList, HuffPost Style, HuffPost Food and HuffPost Travel. During her tenure at AOL, she helped oversee M&A efforts and integrations including acquisitions of TechCrunch, 5Min and The Huffington Post. Earlier in her career Wong was an Associate Partner in the Telecom, Media and High Tech practice at McKinsey & Company, working with a range of digital media and technology clients. She is a Harvard Business School graduate and received a Masters degree in engineering economic systems and operations research from Stanford University after graduating Yale University with a degree in applied mathematics.
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