Time Inc.’s Real Simple reveals brand refresh in June issue
Real Simple reaches over 14 million through print and digital, according to comScore, and has over 6 million fans and followers on social media.
Timed with the June issue release, Real Simple will be collaborating with a dozen influencers including Nate Berkus, Emily Henderson, Courtney Quinn and others for Instagram takeovers.
Since joining Real Simple in October 2016, editor-in-chief Leslie Yazel has led the brand’s creative team to modernise its focus, look and reader experience.
“Real Simple helped define the idea of self-care for the modern woman, and we’re constantly redefining it as women’s lives change,” Yazel said. “Life is just getting more hectic, so we present practical tips for simplifying her days and finding time for the things that really matter.”
Updates in the June issue include:
• A new print organisational structure around four sections: “What We Love” about the latest products and happenings; “The Realist” focused on solutions to everyday problems; “Relating” about managing family, friends, neighbours and other relationships; and “Balance” focused on the push and pull of work, money and health.
• Brighter colours, a new typeface and new collaborations with photographers and illustrators.
• More of the personal essays, books coverage and thoughtful writing the brand’s readers love, both in print and online. Plus new columns, including “My Favorite Piece,” in which home-design influencers tell the story behind their décor; “The Struggle Is Real,” a humour column; and “How They Do It,” a place for successful women and men to tell how they balance work and home.
• More storytelling via social channels. The brand recently won two Time Inc. Luce Awards for its innovations in video and storytelling on mobile platforms via Instagram Stories. So far in 2017, the brand has grown video views 122 per cent year-on-year on social and on site.
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