Time Inc.’s Southern Living launches two new branded retail stores
The Southern Living brand opened its first retail store in November 2016.
The stores have dedicated spaces for fashion, beauty, food, home décor and gardening. The branded stores will also host book signings and visits from artists, as well as uniquely Southern food samples and tea tastings.
“As we continue to expand the Southern Living branded stores, we chose two distinctly Southern markets: Destin, Florida, and Huntsville, Alabama,” said Kristen Payne, VP Time Inc. Licensing. “We look forward to having visitors experience the brand’s iconic style firsthand in Florida and Alabama.”
The Southern Living brand partnered with Beyond Brands Group, LLC, to open the stores. The Destin, FL, store is located in Destin Commons, and the Huntsville, AL, store is located in Bridge Street Town Centre.
Time Inc. is a member of FIPP.
More like this
Time Inc. chief content officer Alan Murray on content priorities
Time Inc. and Modern Media Group to launch InStyle Modern Lady in China
Time Inc. sets record exceeding 1bn monthly digital video views in April
Time Inc. to launch The Pretty, a new standalone social video brand all about beauty
FIPP World Congress 2017 | Meet the speaker: Lillian Betty, Time Inc. UK