Time Inc. and Modern Media Group to launch InStyle Modern Lady in China
“We are thrilled that Modern Media Group will provide our upscale, sophisticated and fun style content to women in the largest market in the world,” said Steve Marcopoto, president of Time Inc. International. “InStyle inspires women across the globe with its coverage of celebrity, fashion, beauty and popular culture in an entertaining and relatable voice. We welcome the women of China to our global family.”
InStyle Modern Lady will be distributed throughout the Chinese mainland with an expected distribution of more than one million. Jerri Ng, former editor-in-chief of Modern Lady, will be editor-in-chief of the brand. Amy Young, former publisher of Modern Lady Weekly, has been appointed publisher of InStyle Modern Lady.
“I believe that this marks the beginning of a new and exciting era.” said Thomas Shao, chairman and chief content officer of Modern Media Group. “The launch of InStyle Modern Lady will bring a much more joyful reading experience and international fashion and lifestyle information to readers. Also, it will have a significant favourable impact on the development of both Modern Media Group and Time Inc.”
Modern Lady launched in 2008 as a high-end fashion magazine produced locally that generated a weekly circulation of over a million. Its companion app, iLady365, regularly ranks in the app store with more than 5.4 million downloads. iLady365 is regularly ranked No.1 in the women’s interest- news magazine category in app store.
Time Inc. is a member of FIPP.
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