Upcoming AMMC programme shows optimism; a desire to seize ‘this critical moment’

The programme is a clear demonstration that magazine media has stopped looking in the rear-view mirror, eyeing the future with renewed energy – a powerful message to embrace worldwide.

From “What’s Next for The Millennial Mind” to “What’s Next From Madison Avenue” and “What’s Next in Video,” to name a few sessions, the future is a theme running through the agenda of the two-day conference.

Underlying these sessions are key considerations for today’s magazine media – from strategic business considerations to mechanisms for delivery of content, from emerging technologies to its impact on media and consumption habits.

Commenting on the conference, Mary Berner, president and CEO, MPA – the Association of Magazine Media in the US said, “We have just wrapped a milestone year for magazine media, capped with a new measurement – The Magazine Media 360° Brand Audience Report – that offers empirical proof that magazine media audiences are growing some 10 per cent year over year. 

“There is a lot to celebrate, but also urgency to seize this critical moment.  We hope our attendees will walk away from the conference with both ideas and inspiration as we work together to leverage the tremendous consumer demand for our powerful multiplatform content.”

Top speakers from within and outside the magazine media industry will share experiences and insights, before the conference culminates with a session, “What’s Next From The Top,” featuring:

  • David Carey, president, Hearst Magazines
  • Stephen M. Lacy, president and CEO, Meredith Corporation
  • Joseph A. Ripp, chairman and CEO, Time Inc.
  • Maria Rodale, chairman and CEO, Rodale Inc.
  • Robert A. Sauerberg, president, Condé Nast      

Other speakers come from companies and/or brands such as Reddit, Teen Vogue, National Geographic Society, Harper’s Bazaar, J Crew Group, GQ, Contagious, ESPN, Forbes, Bloomberg and AARP.

Visit the American Magazine Media 360º website for more, and/or to book.

MPA is a FIPP member company.

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