Axel Springer’s UPDAY mobile news service expands to 10 more markets
New markets include Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Austria, Portugal, Sweden and Switzerland.
UPDAY, a news service that links journalistic news curation and a learning algorithm, will be preinstalled on the Samsung Galaxy S8. It will be available in the Play Store for Samsung users from 10 April. In addition to the above, UPDAY also launched in Spain and Italy earlier this month.
With a total of twelve new markets this year, the number of editorial offices for UPDAY will doubl from four to eight: expanding from Berlin, London, Paris and Warsaw, to Milan and Madrid and shortly in Amsterdam and Stockholm, In total, some fifty editors curate the most exciting and relevant articles for UPDAY users.
UPDAY CEO Peter Würtenberger said via press release: “When we started UPDAY, we aimed to create a news service that through first-class technology and excellent journalism brings together and personalizes the most important content of our publishing partners and makes it accessible to a large audience. We have already made good progress on this path. With the launch of the new Samsung Galaxy S8, UPDAY is becoming a pan-European news service, and thus even more interesting for users and advertisers.”
Understand how UPDAY works
At the 41stFIPP World Congress in London from 9-11 October, Michael Wodzinski, editor in chief of UPDAY in Poland, will share more on the inner workings of the news service. Find out more about the Congress at fippcongress.com.
UPDAY is the result of a strategic partnership that Axel Springer and Samung formed in 2015 in order to develop new digital media formats for users in Europe. In March 2016, UPDAY was launched in Germany, France, Great Britain and Poland pre-installed on the Samsung Galaxy S7 and S7 edge smartphones. Today, UPDAY is also available on other devices (A-series) in these countries and has established a total reach of more than eight million monthly unique users (IVW) in a very short period of time.
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