The report uses data from third-party providers and reveals a gross audience for magazine brands of 1.6bn in November 2014 versus 1.4bn in November 2013. MPA says the November performance was powered by video and mobile web consumption, up 68 per cent and 76 per cent, respectively, over the same time period in 2013. Print and digital editions and Web (desktop/laptop) remained essentially flat.
The complete report, covering 146 magazine media brands from 32 companies, (and representing 95 per cent of the reader universe), can be found at www.magazine.org.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.